SHENZHEN, China, Aug. 31,
2022 /PRNewswire/ -- Today, Tencent Music Entertainment Group ("TME," or the
"Company") (NYSE: TME), the leading online music and audio
entertainment platform in China,
announces an exciting new partnership with Billboard. The
partnership leverages TME's leading technologies and Chinese music
industry insights with Billboard's global brand authority, drawing
on both domestic and international markets to promote the impact of
Chinese music around the world.
The two parties will launch the "Chinese Music Gravity Project,"
a first-of-its-kind initiative dedicated to championing Chinese
music across an international audience. Through a series of
engaging content collaborations and features, TME and Billboard
will shine a light on the diverse stories of Chinese music artists
before an expansive world stage.
Under the partnership, TME and Billboard will combine their
expertise to highlight China's
music industry and share Billboard's global content to TME's
wide-ranging channels. This will include TME's platforms – QQ
Music, Kugou Music, Kuwo Music, and WeSing. All will feature
Billboard's high-quality content, authoritative charts, global
music news coverage, and expert recommendations.
"Our partnership with Billboard is the result of TME's
continuous efforts in pursuing high-quality music and content
innovation," said TC Pan, group Vice President of TME's content
cooperation department. "In combination with Billboard's global
authority and content platform, TME will provide high-quality
content to music lovers and upgraded professional services to the
Chinese music industry. Our jointly initiated project will bring
world-class Chinese music to an international fanbase, marking an
exciting progression in the global development of Chinese
music."
"We're thrilled to be partnering with TME to promote the
global development of Chinese music," said Mike Van, President of Billboard. "Billboard is
committed to elevating emerging artists around the world, and
we could not have asked for a better launch partner than TME,
a company who like us, places artists and fans at the center
of everything."
Looking ahead, TME will continue collaborations with global
industry leaders to bring further resources and international
exposure opportunities to China.
These collaborations will provide support for local musicians and
advance the global value of Chinese music.
About Tencent Music
Entertainment Group
Tencent Music Entertainment Group
(NYSE: TME) is the leading online music and audio entertainment
platform in China, operating the
country's highly popular and innovative music apps: QQ Music, Kugou
Music, Kuwo Music, and WeSing. TME's mission is to use technology
to elevate the role of music in people's lives by enabling them to
create, enjoy, share, and interact with music. TME's platform
comprises online music, online audio, online karaoke, music-centric
live streaming, and online concert services, enabling music fans to
discover, listen, sing, watch, perform, and socialize around music.
For more information, please visit ir.tencentmusic.com.
About Billboard
Billboard is a global music media brand, with a renowned
authority among artists, fans, and the industry at large. Billboard
powers the ultimate global music destination and magazine,
featuring unrivaled reporting on music news, issues, trends, and
the industry's definitive charts, encompassing the most complete
and well-respected database of charts across all music genres.
Billboard also produces elite conferences and events which
regularly convene influential industry stakeholders and consumers
around important conversations.
Media Contact
TME.PR@icrinc.com
+1 (646) 992-2986
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SOURCE Tencent Music Entertainment
Group