SHENZHEN, China, April 22,
2022 /PRNewswire/ -- Tencent Music Entertainment Group ("TME," or the
"Company") (NYSE: TME), the leading online music and audio
entertainment platform in China,
today announced a partnership with Discovery Channel, a global
leader in real life entertainment, to launch a music charity
project named "The Sound of All Creatures", which aims to
strengthen support for environmental protection in celebration of
Earth Day 2022.
As part of the project, TME released a charity album with four
songs created by four musicians from the Tencent Musician Platform. Inspired by natural
themes, such as plants, animals, water, and the planet, the songs
use the powerful combination of nature with music to encourage
people to protect the Earth. In addition, TME invited 11
well-recognized Chinese musicians to curate a charity playlist,
raising public awareness of biodiversity preservation. The playlist
is now available on TME platforms, including QQ Music, Kugou Music
and Kuwo Music.
In addition, TME also launched the "Earth Investor" activity,
which advocates for wildlife protection to make the Earth a better
place. A digital collection consisting of three limited-edition
artworks debuted that features rare animal species, including the
hawksbill turtle, Chinese pangolin, and crested ibis, to represent
creatures from the ocean, land and sky. The 3D images demonstrate
the elegance and delicate nature of wildlife, and call for action
to build a community of co-existence between mankind and animals to
showcase the beauty of nature.
TME has been delivering goodwill through music for years. On
April 2 of World Autism Awareness
Day, TME launched its "Shape of Music" charity project for the
autistic community with a charity album and digital music
collection. On World Oceans Day in 2021, TME and the World Wildlife
Fund (WWF) jointly launched a special non-profit project which used
music to convey a vision for global ocean protection.
By joining hands with musicians, artists and impactful
organizations, TME will continue to create high-quality works of
music for charitable purposes. This not only deepens the social
impact of music and art on society, but also creates more value for
the planet as a whole.
About Tencent Music
Entertainment
Tencent Music Entertainment Group
(NYSE: TME) is the leading online music and audio entertainment
platform in China, operating the
country's highly popular and innovative music apps: QQ Music, Kugou
Music, Kuwo Music and WeSing. TME's mission is to use technology to
elevate the role of music in people's lives by enabling them to
create, enjoy, share and interact with music. TME's platform
comprises online music, online audio, online karaoke, music-centric
live streaming and online concert services, enabling music fans to
discover, listen, sing, watch, perform and socialize around music.
For more information, please visit ir.tencentmusic.com.
Media Contact
TME.PR@icrinc.com
+1 (646) 992-2986
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SOURCE Tencent Music Entertainment
Group