TELUS’ #StandWithOwners program is supporting Canadian small businesses through the COVID-19 pandemic
May 28 2020 - 9:00AM
This month, TELUS launched #StandWithOwners, a new initiative aimed
at supporting Canadian small businesses and their owners through
direct revenue, marketing, and expert advice during a time when
they need it most.
The COVID-19 pandemic has proven to be as much of a financial
crisis as it is a health one, significantly affecting Canadian
small businesses and threatening the livelihoods of owners, their
families, and their employees. Yet despite the challenges,
countless owners have rallied and pivoted their businesses to
survive against all odds.
TELUS was inspired to help and launched #StandWithOwners to
support small business owners in several ways:
- To encourage others to join in and support owners, TELUS asked
Canadians to create a new post on Twitter or Instagram highlighting
a small business, and using the hashtag #StandWithOwners and
tagging @TELUSBusiness. In return, nominators were eligible to
receive a $25 digital gift card to use at the selected business on
behalf of TELUS. In only four days, #StandWithOwners exceeded
expectations, generating over 20,000 social posts, with
#StandWithOwners trending at number one on Twitter at launch.
- TELUS is investing marketing funds to promote owners across
social media, digital advertising and a new digital hub on
telus.com/standwithowners to showcase their business and connect
them with new customers and share their inspiring stories.
- TELUS is engaging industry experts and leading Canadian
entrepreneurs like Arlene Dickinson for their support. In the
coming weeks, TELUS will launch a series of interactive online
discussions where small business owners can ask questions, share
advice and discuss best practices on how to manage business
uncertainty in a candid environment.
“The Canadian economy needs a thriving small business community
to rise from the COVID-19 crisis” said Roi Ross, Vice-President of
Marketing, TELUS Business. “Owners not only drive the economy
forward, but their businesses are the heartbeat of our beloved
neighbourhoods. The #StandWithOwners campaign celebrates and
promotes this critical role that owners play in our local
communities from coast-to-coast.”
Additionally over the coming weeks, TELUS will profile business
owners from across the country showcasing how they have adapted
their business during the pandemic as they continue to support
their customers. Arlene Dickinson will also take part alongside
TELUS executives showcasing their support for inspiring Canadian
entrepreneurs and owners.
“Owners and Canadians at large are working to navigate through
unchartered territory that has completely altered the way we live
and do business. This can be extremely stressful, scary and lonely
at times,” said Arlene Dickinson, General Partner of District
Ventures Capital. “Now more than ever is the time to stand together
as owners and as a community. This initiative by TELUS will help us
to stay connected and support each other, and I'm looking forward
to participating.” For the latest information about TELUS’ support
during the crisis, visit
telus.com/en/business/small/covid-19/updates
About TELUS TELUS (TSX: T, NYSE: TU) is a
dynamic, world-leading communications and information technology
company with $14.8 billion in annual revenue and 15.3 million
customer connections spanning wireless, data, IP, voice,
television, entertainment, video and security. We leverage our
global-leading technology to enable remarkable human outcomes. Our
longstanding commitment to putting our customers first fuels every
aspect of our business, making us a distinct leader in customer
service excellence and loyalty. TELUS Health is Canada's largest
healthcare IT provider, and TELUS International delivers the most
innovative business process solutions to some of the world’s most
established brands.
Driven by our passionate social purpose to connect all Canadians
for good, our deeply meaningful and enduring philosophy to give
where we live has inspired our team members and retirees to
contribute more than $736 million and 1.4 million days of service
since 2000. This unprecedented generosity and unparalleled
volunteerism have made TELUS the most giving company in the
world.
For more information about TELUS, please visit telus.com, follow
us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.
For media inquiries, please contact: TELUS
Public Relations Brandi Reesbrandi.rees@telus.com
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