TGT Target Corp

By Sarah Nassauer 

Target Corp. posted another quarter of rising sales, saying it continues to draw more shoppers and capture spending both in its stores and online.

Sales in stores and digit channels operating for at least 12 months rose 4.5% in the quarter ended Nov. 2. E-commerce sales rose 31% in the quarter, with most of that growth coming from same-day delivery or pickup, the company said.

Consumers continue to feel like spending, Target CEO Brian Cornell said in an interview. "We are starting to see the bifurcation of winners and losers" in retail, he said.

Retailers reporting quarterly sales thus far provide conflicting views on the health of the American consumer heading into the pivotal holiday season. Home Depot Corp. and department store chains Kohl's Corp. and J.C. Penney Co. have reported weak sales, but Amazon.com Inc., Walmart Inc. and TJX Cos. have logged strong gains.

Target, which has around 1,800 stores, is gaining market share in the apparel, home and beauty categories, Mr. Cornell said. Those categories have been helped by new in-house brands, store remodels and changes to how Target staffs those areas to offer better customer service, he said.

Consumer spending has been relatively robust this year, helped by the strong U.S. economy, rising wages and low unemployment. The National Retail Federation said it expects holiday sales to rise in the range of 3.8% to 4.2% -- to about $730 billion.

Target on Wednesday raised its adjusted earnings per share targets for the year to $6.25 to $6.45, compared with the prior range of $5.90 to $6.20.

The Minneapolis, Minn.-based company expects stronger profits as it sells higher-margin store-brand products and expands in categories like beauty that tend to be higher margin, said Mr. Cornell.

In addition, he said, the profitability of its e-commerce sales has improved as Target has shifted its fulfillment system away from distribution centers to one based on compiling orders from nearby stores.

Target's total revenue rose 4.7% in the quarter to $18.7 billion, up from $17.8 billion during the same period last year. Net income rose 15.5% to $706 million during the quarter, up from $616 million during the same period last year.

Write to Sarah Nassauer at sarah.nassauer@wsj.com

(END) Dow Jones Newswires

November 20, 2019 06:49 ET (11:49 GMT)

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