MINNEAPOLIS, Aug. 19, 2019 /PRNewswire/ -- Target
Corporation (NYSE: TGT) today announced the introduction of Good
& Gather, Target's largest owned Food & Beverage brand.
Grounded in guest research, the flagship brand will offer a wide
range of food and beverage products that prioritize taste, quality
ingredients and ease, at a great value. Good & Gather will be
available in stores and online on Target.com for same-day delivery
beginning September 15, 2019.
"Our guests are incredibly busy and want great-tasting food they
can feel good about feeding their families," says Stephanie Lundquist, executive vice president
and president, Food & Beverage, Target. "We saw this as a huge
opportunity for Target to help. So our team got to work on our most
ambitious food undertaking yet, reimagining our owned food brands
to serve up convenient, affordable options that don't cut corners
on quality or taste. Good & Gather is our way of helping even
the most time-strapped families discover the everyday joy of
food."
Good & Gather is Target's largest owned brand launch. By the
end of 2020, it will include more than 2,000 products across food
and beverage from dairy to produce, ready-made pastas and meats to
granola bars and sparkling water. Developed by Target's internal
team, Good & Gather products have passed rigorous quality and
taste tests, are made without artificial flavors and sweeteners,
synthetic colors and high fructose corn syrup*, and are backed by a
money-back guarantee. The assortment will include new and
trend-forward products such as avocado toast salad kits and beet
hummus alongside everyday staples such as milk, eggs and
cheese.
As Target's flagship food brand, Good & Gather will include
a number of product extensions including kids, organic, seasonal
and signature lines. Over time, Good & Gather will phase out
Target's existing Archer Farms and Simply Balanced food brands and
reduce the number of product offerings under the Market Pantry
brand, simplifying the food and beverage shopping experience.
However, guests will still be able to get most of the products they
know and love under the Good & Gather name, many of which have
been reformulated to be even better, having undergone rigorous
testing to ensure that they taste great and meet the brand's
ingredient standards.
The introduction of Good & Gather reinforces Target's
commitment to making it easy for guests to discover the joy of
food. The new owned brand launch builds on the company's
investments in its Food & Beverage business to enhance in-store
presentation and assortment, increase product reliability and
expand fulfillment options, such as same-day
delivery.
The new line also plays an important role in Target's broader
effort to reimagine its owned brand portfolio, further
differentiating its assortment. Recent owned brand product launches
include Everspring, Auden, Colsie and Cloud Island Essentials. By
the end of 2019, guests will be able to shop more than 25 new owned
and exclusive brands.
*Some products within the Good & Gather assortment, such
as fresh vegetables and eggs, never contained these
ingredients.
About Target
Minneapolis-based Target Corporation (NYSE:
TGT) serves guests at more than 1,800 stores and at Target.com.
Since 1946, Target has given 5% of its profit to communities, which
today equals millions of dollars a week. For the latest store
count or more information, visit Target.com/Pressroom. For a
behind-the-scenes look at Target, visit
Target.com/ABullseyeView or follow @TargetNews on
Twitter.
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SOURCE Target Corporation