Financial services and digital payments company Square, Inc. (SQ) has launched two new subscription-based tools in the U.K. — Square Marketing and Square Loyalty — to help businesses expand their sales. Following the news, shares of the company appreciated marginally on Wednesday. The stock, however, pared its gains slightly to close at $254.70 in extended trade. While Square Marketing is aimed at enhancing customer reach, Square Loyalty is aimed at retaining customers by setting up a customized loyalty program that rewards customers both in-store and online.
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Square (NYSE:SQ)
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