Skechers Collaborates With tokidoki on Limited-Edition Collection
July 21 2022 - 9:00AM
Business Wire
In the spirit of the universal mantra that something unexpected
and special can happen on any given day, tokidoki and Skechers have
partnered for a global footwear collaboration. The fun and
whimsical Skechers | tokidoki line launches today and features an
all-star cast of colorful characters from the tokidoki universe and
its iconic heart and crossbones logo across a range of popular
Skechers fashion sneakers for women including Skechers Uno.
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Skechers collaborates with tokidoki on
limited-edition fashion sneaker collection. (Photo: Business
Wire)
“It’s always been my mission to expand the reach of our vision
to the greatest audience possible and what better way than on the
canvas of Skechers,” said Simone Legno, co-founder and chief
creative officer of tokidoki. “Seeing the realized collection with
Skechers come to life, it feels like we’ve always been meant for
each other, and I can’t wait to see this new expression of tokidoki
helping to spread joy and happiness around the world.”
“The playfully inspired designs and iconography of tokidoki is a
perfect match for our fashion sneaker collections,” said Michael
Greenberg, president of Skechers. “We work with creative and
artistic brands like tokidoki to generate excitement among
fashion-forward shoppers who seek out opportunities to express
themselves in unique ways. These collaborations open the door to
new consumers experiencing the unmatched style and comfort that is
distinctly Skechers.”
“It’s exciting to debut this new collection that leverages the
power of the tokidoki brand and our devoted fanbase along with the
reach of Skechers to fashionable consumers in key style markets,”
said Pooneh Mohajer, co-founder and CEO of tokidoki. “Skechers has
been a truly amazing partner and this collaboration merging
tokidoki’s art and Skechers’ footwear designs has resulted in
styles that we know will resonate with tokidoki fans of all
ages.”
Skechers | tokidoki launches with an initial drop of four styles
for women. Sunny Street lace-up fashion joggers feature an
all-star cast of tokidoki Unicorno characters and a color-blocked
design with black suede accents. Skechers Uno sneakers take
color-popping to a whole new level with tokidoki’s signature heart
and crossbones logo printed on each pair in bright blue, pink and
yellow hues. The cuteness is criminal with Skechers Uno 2
retro-style fashion sneakers with a fun allover print of tokidoki’s
adored characters on one of Skechers most treasured silhouettes.
And Upbeats are the perfect white sneaker for the summer,
with colorful piping and pops of tokidoki character designs on the
outsole.
Styles in the Skechers | tokidoki collection for women are
available at select Skechers retail stores and at Skechers.com in
the United States and Canada today and is rolling out to key
fashion markets around the world. A second global fashion drop will
follow in September.
About SKECHERS USA, Inc.
Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™
based in Southern California, designs, develops and markets a
diverse range of lifestyle and performance footwear, apparel and
accessories for men, women and children. The Company’s collections
are available in over 180 countries and territories through
department and specialty stores, and direct to consumers through
digital stores and 4,308 Company- and third-party-owned physical
retail stores. The Company manages its international business
through a network of wholly-owned subsidiaries, joint venture
partners, and distributors. For more information, please visit
about.skechers.com and follow us on Facebook, Instagram, Twitter,
and TikTok.
About tokidoki
tokidoki, which translates to “sometimes” in Japanese, is an
internationally recognized and iconic lifestyle brand based on the
vision of Italian artist Simone Legno and his partners, serial
entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in
2005, tokidoki has amassed a cult-like following for its
larger-than-life characters and emerged as a sought-after global
lifestyle brand. tokidoki offers an extensive range of products
which include apparel, handbags, cosmetics, accessories, toys and
more. Simone Legno, tokidoki’s Chief Creative Officer, was born in
Rome, Italy and from a very young age developed a deep love of
Japan and a fascination with world cultures. Combining Legno’s
unique talent and creativity with Mohajer’s business acumen,
tokidoki has grown exponentially. As an innovative company,
tokidoki is known not only for its eye-popping aesthetic and
criminally cute characters but also its megawatt partnerships. For
more information please visit www.tokidoki.it and,
www.facebook.com/tokidoki and www.instagram.com/tokidokibrand.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the challenging consumer retail markets in the
United States and the impact of Russia’s recent invasion of
Ukraine; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2021 and its quarterly report on
Form 10-Q for the three months ended March 31, 2022. Taking these
and other risk factors associated with the COVID-19 pandemic into
consideration, the dynamic nature of these circumstances means that
what is stated in this press release could change at any time, and
as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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Jennifer Clay SKECHERS USA, Inc. jennc@skechers.com
Skechers USA (NYSE:SKX)
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