Legendary Wide Receiver to Star in
Campaigns for Skechers Footwear and Apparel
Collections
Skechers, The Comfort Technology Company™, signs one of the top
pass receivers of all time as retired Minnesota Vikings star Cris
Carter joins the brand’s legendary athlete roster. Carter, a member
of the Pro Football Hall of Fame and a sports analyst off the
field, will star in a national multi-platform Skechers Max
Cushioning® footwear and Skechers apparel marketing campaign for
the global lifestyle and performance company launching later this
year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211111005362/en/
Hall of Fame wide receiver Cris Carter to
appear in Skechers Max Cushioning footwear and Skechers apparel
campaigns for The Comfort Technology Company. (Photo: Business
Wire)
“I was on some amazing teams throughout my career, and it feels
like Skechers is building their own All-Century Team with their
star roster,” said Cris Carter. “It was immediately clear that I
had to sign on. Plus, I’m almost twenty years out of the game, so I
can use that Skechers signature comfort now more than ever!”
“Cris Carter defined his career in the game with exciting plays
that had fans cheering, and we look forward to Cris bringing that
energy to Skechers,” added Michael Greenberg, president of
Skechers. “Our brand has had a reputation for comfortable footwear
going back decades, but just as we’ve been building our roster of
legendary athletic talent, we continue to enhance our comfort game
as well. We’re truly The Comfort Technology Company and Cris will
be a perfect addition to help share this message about the
innovation in our men’s collections to football fans
everywhere.”
Skechers has been leading the industry on comfort through the
development of innovative technologies and materials for many
years. Consumers can only find these signature features in Skechers
products. This includes patented Skechers Arch Fit Technology™
along with Skechers Max Cushioning Technology™, Skechers Hyper
Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers
Relaxed Fit Technology™ and Skechers Stretch Fit Technology™, among
many others.
Cris Carter, one of the most successful pass catchers in
football, started at Ohio State and set school records for
receptions (168), yards (2,725) and touchdowns (27). He was later
selected for the Ohio State Football All-Century Team and named to
the Varsity O Hall of Fame. He was drafted to the NFL in 1987,
starting a career that spanned 15 seasons including 12 with the
Minnesota Vikings where he settled in as the team’s top receiver.
Carter appeared in eight Pro Bowls and was the second player in NFL
history to catch 1,000 passes. He retired in 2002 with 1,101
receptions, 13,899 receiving yards, 12.6 yards per reception and
130 touchdowns. He was named Walter Payton NFL Man of the Year in
1999 in recognition of his volunteer and charity work as well as
excellence on the field, and was inducted into the Pro Football
Hall of Fame in 2013. Post-retirement, Carter shifted to radio and
broadcasting as an NFL analyst working with HBO’s Inside The NFL,
ESPN, FOX Sports, Sirius Satellite Radio and Yahoo Sports.
Carter is now part of a team of Skechers athletes and sports
icons, which currently includes ace Dodgers pitcher Clayton
Kershaw, former quarterback and broadcaster Tony Romo, former
defensive end and broadcaster Howie Long, as well as boxer Sugar
Ray Leonard. Through the years, Skechers has utilized sports icons
when advertising its men’s collection with an alumni list featuring
names like Joe Montana, Pete Rose, Mariano Rivera, David Ortiz,
Ozzie Smith, Joe Namath, Ronnie Lott, Karl Malone, Kareem
Abdul-Jabbar, Rick Fox, Wayne Gretzky, and the late Tommy
Lasorda.
The range of Skechers men’s footwear and apparel collections is
available in Skechers retail stores as well as skechers.com, plus
department stores and footwear retailers around the globe.
About SKECHERS USA, Inc.
Skechers (NYSE:SKX), The Comfort Technology Company based in
Southern California, designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
the United States and over 170 countries and territories via
department and specialty stores, and direct to consumers through
4,170 Company- and third-party-owned retail stores and e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan,
India, Europe and Latin America. For more information, please visit
about.skechers.com and follow us on Facebook, Instagram, Twitter,
and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the challenging consumer retail markets in the
United States; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2020 and its quarterly report on
Form 10-Q for the three months ended September 30, 2021. More
specifically, the COVID-19 pandemic has had and is currently having
a significant impact on Skechers’ business, financial conditions,
cash flow and results of operations. Forward-looking statements
with respect to the COVID-19 pandemic include, without limitation,
Skechers’ plans in response to this pandemic. At this time, there
is significant uncertainty about the COVID-19 pandemic, including
without limitation, (i) the duration and extent of the impact of
the pandemic, (ii) governmental responses to the pandemic,
including how such responses could impact Skechers’ business and
operations, as well as the operations of its factories and other
business partners, (iii) the effectiveness of Skechers’ actions
taken in response to these risks, and (iv) Skechers’ ability to
effectively and timely adjust its plans in response to the rapidly
changing retail and economic environment. Taking these and other
risk factors associated with the COVID-19 pandemic into
consideration, the dynamic nature of these circumstances means that
what is stated in this press release could change at any time, and
as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20211111005362/en/
Jennifer Clay Skechers jennc@skechers.com
Skechers USA (NYSE:SKX)
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