Six Flags Selects PENTAX Imaging Company as National Digital Camera Sponsor
May 05 2005 - 9:36AM
PR Newswire (US)
Six Flags Selects PENTAX Imaging Company as National Digital Camera
Sponsor GOLDEN, Colo., May 5 /PRNewswire-FirstCall/ PENTAX Imaging
Company and Six Flags, Inc. (NYSE:PKS) announced today that the
world's largest regional theme park company has selected one of the
world's most popular photography manufacturers as a national
sponsor and "The Official Digital Camera Of Six Flags Theme Parks"
for its 28 U.S. parks, beginning with the 2005 theme-park season.
Under the agreement, PENTAX Imaging Company will expand its
presence at the parks and have category exclusivity and promotional
rights in-park. "This partnership blends the fun of a classic
American theme park with a popular photography brand," said Ned
Bunnell, director of marketing, for PENTAX Imaging Company. "Six
Flags is an American institution that offers a perfect background
for visitors to capture and share memorable PENTAX digital
photography." "This marketing partnership benefits both of our
companies as we share similar target demographics -- families with
children," said Hank Salemi, senior vice president of marketing,
Six Flags. "It provides each of us with opportunities to create
meaningful consumer and trade promotions that can grow our
respective businesses. As for our visitors, they will enjoy the fun
of capturing and sharing digital images of their Six Flags
adventures with family and friends." Under the new Six Flags
sponsorship, park visitors will discover imaging opportunities
around every bend. * On three select days during the 2005 season
PENTAX camera owners who present their camera at any Six Flags
theme park admissions area will receive one free admission to that
park, valid that day. * At ten select parks, PENTAX Click Crews
equipped with PENTAX OptioWP digital cameras will take photos and
offer photography assistance to guests. Park guests will be able to
view the photos taken by the Click Crews via a special PENTAX web
page and may send and receive those images via email to friends and
family members. * All Six Flags parks will feature PENTAX Picture
Spots where visitors may capture images of their group with
life-size character cutouts of Six Flags' "Ambassador of Fun," Mr.
Six, set against the backdrop of the park's thrilling rides and
attractions. With tens of millions of visitors each year to Six
Flags parks, PENTAX Imaging Company anticipates significant sales
potential in the partnership. "We expect this sponsorship will
deliver a strong return-on-investment in raising awareness of the
PENTAX Optio digital brand," added Ned Bunnell. "Digital
photography will rarely be as easy, convenient and fun as it will
for Six Flags visitors in the coming months." About PENTAX Imaging
Company PENTAX Imaging Company is an innovative leader in the
production of digital and film cameras, scopes, eyepieces,
binoculars, lenses, mobile printers, scanners and internet cameras.
For more than 80 years, PENTAX technology has developed durable,
reliable products that meet the needs of consumers and businesses.
With corporate headquarters located in Golden, Colorado, PENTAX
Imaging Company is a wholly owned subsidiary of PENTAX of America,
Inc. For more information: http://www.pentaximaging.com/ . About
Six Flags Six Flags, Inc. is the world's largest regional theme
park company. Through its subsidiaries, it owns and operates a
total of 30 parks in North America. Six Flags parks serve 34 of the
50 largest metropolitan areas in the United States. Six Flags, Inc.
is a publicly held corporation with corporate offices in New York
City and Oklahoma City. The Company's stock trades on the NYSE
under the symbol PKS. DATASOURCE: Six Flags, Inc.; PENTAX Imaging
Company CONTACT: Michelle Martin of PENTAX Imaging Company,
+1-303-728-0224, or Web site: http://www.sixflags.com/
http://www.pentaximaging.com/
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