DENTON, Texas, May 11, 2021 /PRNewswire/ -- Today Sally
Beauty Holdings, Inc. (NYSE: SBH) announced the appointment of
Ellery Fisher as Group Vice
President of E-commerce & Digital. He will lead the Sally
Beauty and Cosmo Prof E-commerce and Digital Product teams.
Fisher joins the team with a vision to further drive Sally
Beauty Holdings' strategic digital efforts; inspiring a sense of
community for digital shoppers by driving interaction and
engagement across platforms. His aim is to lead by collaborating
cross-functionally towards a shared mission: enhancing and growing
the omni-channel shopping experience through innovative solutions
based on customer and stylist behaviors, needs, and
"The digital experience is rapidly changing and more important
to our customers than ever before. It is the front door to our
brand, and customers expect a seamless and integrated experience
across all our channels," said Chris
Brickman, President, and Chief Executive Officer at
Sally Beauty Holdings. "Ellery is a proven leader with exceptional
experience growing and scaling top organizations in e-commerce. We
are excited for Ellery to bring his impressive e-retail, brand
e-commerce, and marketplace knowledge to Sally Beauty Holdings to
help drive our omni-channel efforts."
Before joining Sally Beauty Holdings, Fisher was the Vice
President of E-commerce and Financial Services for H-E-B where he
led the business to first-time profitability and grew market share.
Previously, he held various leadership roles with companies
including Kraft Heinz, Walmart, Amazon, and Target. Fisher is a
graduate of the University of Minnesota
where he earned his bachelor's degree in International
About Sally Beauty Holdings, Inc.
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. The Company operates approximately 5,000 stores,
including 142 franchised locations. Sally Beauty Supply stores
offer up to 8,000 products for hair color, hair care, skin care,
and nails through proprietary brands such as Ion®, Generic Value
Products®, Beyond the Zone® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot
Shot Tools®. Beauty Systems Group stores, branded as CosmoProf® or
Armstrong McCall® stores, along with its outside sales consultants,
sell up to 10,500 professionally branded products including Paul
Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®
and CHI®, intended for use in salons and for resale by salons to
retail consumers. For more information about Sally Beauty Holdings,
Inc., please visit https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Holdings, Inc.