FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

OMB APPROVAL
OMB Number: 3235-0104
Estimated average burden
hours per response...
0.5
                      
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      
1. Name and Address of Reporting Person * Edwards Mary Beth Beth 2. Date of Event Requiring Statement (MM/DD/YYYY)
11/16/2020 

3. Issuer Name and Ticker or Trading Symbol Sally Beauty Holdings, Inc. [SBH]
(Last)       (First)       (Middle)
3001 COLORADO BLVD
4. Relationship of Reporting Person(s) to Issuer (Check all applicable)_____ Director                          _____ 10% Owner
___X___ Officer (give title below)        _____ Other (specify below)
SVP, CIO & CTO /
(Street)
DENTON, TX 76210      
(City)             (State)             (Zip)
5. If Amendment, Date Original Filed(MM/DD/YYYY)
 

6. Individual or Joint/Group Filing(Check Applicable Line)_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock  1124  D   
Common Stock  2973  D   
Common Stock  100  I  Trust (1)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(MM/DD/YYYY)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) (2)  (3) 11/5/2029  Common Stock  13505  $16.65  D   
Employee Stock Option (Right to Buy) (2)  (4) 11/4/2030  Common Stock  26592  $9.09  D   
Restricted Stock Units (2)  (5)  (5) Common Stock  10891   (6) D   

Explanation of Responses:
(1)  Shares held by Trust.
(2)  Grant of options and restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.
(3)  The option is currently exercisable as to 4,501 shares and will be exercisable as to 4,502 shares on November 15, 2021 and as to 4,502 shares on November 15, 2022.
(4)  The options vest in three equal annual installments beginning on November 15, 2021.
(5)  The restrictions on the shares shall lapse annually in three equal installments beginning on November 15, 2021.
(6)  Restricted stock units convert into common stock on a one-for-one basis.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Edwards Mary Beth Beth
3001 COLORADO BLVD
DENTON, TX 76210


SVP, CIO & CTO

Signatures
/s/ Cade Newman, Attorney-in-fact 11/25/2020
**Signature of Reporting Person Date
Sally Beauty (NYSE:SBH)
Historical Stock Chart
From Dec 2020 to Jan 2021 Click Here for more Sally Beauty Charts.
Sally Beauty (NYSE:SBH)
Historical Stock Chart
From Jan 2020 to Jan 2021 Click Here for more Sally Beauty Charts.