DENTON, Texas, Nov. 19, 2020 /PRNewswire/ -- Sally Beauty
announced the nationwide launch of Buy Online, Pick Up In-Store
(BOPIS). This program was built to serve customers looking to take
control of how they shop during this challenging holiday season,
and beyond. BOPIS offers a convenient and reliable shopping option
for customers looking to receive orders quickly with enhanced
BOPIS is the newest addition to Sally Beauty's breadth of Omni
channel shopping options, which include curbside pick-up, mobile
app ordering and e-commerce ship-from-store capabilities. By
using BOPIS, customers can reserve online and pick up in-store.
"It's more important than ever for retailers like Sally Beauty to
build a strong Omni channel presence," said John Goss, President, Sally Beauty. "BOPIS is one of the ways Sally
Beauty is working to connect customers' in-store and online
experiences, by offering ways to shop that are comparable to
big-box retailers, with the added benefit of accessibility."
In addition to BOPIS, Sally Beauty continues to solve the need
for digital shopping experiences in a unique way through mobile app
ordering and revolutionary ColorView™ technology. "Our customers
have changed the way they shop and we are constantly looking for
new ways to deliver on these needs," added Carolyne Guss, Group Vice President of
Marketing, Sally Beauty. ColorView™
allows customers to virtually try numerous products before they
purchase. It can be found in select stores or on the Sally Beauty
mobile app, which boasts over 1.3 million members.
As more people are coloring their hair at home, they look to
Sally Beauty as a market leader in the hair color category. From an
extensive selection of professional-quality hair color to the
differentiated service model, Sally Beauty offers exceptional
product expertise and education. Additionally, the retailer
continues to invest in new ways to improve the digital customer
To deliver on education, Sally Beauty recently launched DIY
University by Sally Beauty as part of its ongoing digital
transformation. This education initiative further supports the
at-home DIYer with real-life, practical tools to inspire, educate
and elevate their hair color, hair care and nail routines. Sally
Beauty continues to meet the ever-changing needs of the DIY
customer through new technology and digital improvements, safe and
reliable shopping options, and educational expertise to go along
with the quality products customers need to feel confident about
mastering DIY hair color, hair care and nails at home.
To start shopping and unleash your PROtential, visit
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international
specialty retailer and distributor of professional beauty supplies
with revenues of approximately $3.5 billion annually.
Through the Sally Beauty Supply and Beauty Systems Group
businesses, the Company sells and distributes through 5,062 stores,
including 158 franchised units, and has operations
throughout the United States, Puerto
Rico, Canada, Mexico, Chile, Peru,
Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and Germany. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®, Generic
Value Products®, Beyond the Zone® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot
Shot Tools®. Beauty Systems Group stores, branded as Cosmo Prof or
Armstrong McCall stores, along with its outside sales consultants,
sell up to 10,500 professionally branded products including Paul
Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®
and CHI®, intended for use in salons and for resale by salons to
retail consumers. For more information about Sally Beauty Holdings,
Inc., please visit sallybeautyholdings.com.
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SOURCE Sally Beauty Holdings, Inc.