Annual Meeting of Stockholders Scheduled for January 30, 2020

Sally Beauty Holdings, Inc. (NYSE:SBH) (“the Company”) announces today that it will host a conference call and webcast on November 7, 2019, at 7:30 a.m. Central Time to discuss fourth quarter financial results.

A copy of the press release announcing the fourth quarter financial results is expected to be made available before the U.S. financial markets open on November 7, 2019, on the Company's website sallybeautyholdings.com/investor-relations. The earnings conference call and webcast will follow at 7:30 a.m. Central Time and will include a supplemental slide presentation. To view the supplemental slide presentation, please join at the following link SBH Q4 Earnings Presentation.

This conference call and live webcast, which may include discussion of the Company's strategy, financial results and expectations, and other matters relating to its business, will be available to all investors. To listen to the conference call or live webcast, please join via telephone by dialing from the United States, (800) 230-1085 (International: (612) 288-0329) or follow this link to the live webcast sallybeautyholdings.com/investor-relations. The teleconference will be held in a "listen-only" mode for all participants other than the Company's sell-side and buy-side investment professionals.

A replay of the earnings conference call will be available on November 7, 2019, starting at 9:30 a.m. Central Time until November 14, 2019, at 11:59 p.m. Central Time and replay access from the United States can be dialed at (800) 475-6701 or from international locations at (320) 365-3844 and reference the conference ID number 472895. In addition, a website replay will be available on sallybeautyholdings.com/investor-relations.

Announcement of Annual Meeting of Stockholders

Sally Beauty Holdings, Inc. will hold its annual meeting of stockholders on January 30, 2020, at 9:00 a.m. (Central) at its headquarters location at 3001 Colorado Boulevard, Denton, Texas. The Board of Directors has also set December 2, 2019, as the record date for determination of stockholders entitled to vote at the annual meeting.

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately $3.9 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,089 stores, including 179 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot Shot Tools®. Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.

Jeff Harkins Vice President of Investor Relations 940-297-3877

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