Cosmetics maker Revlon (REV) has been turning heads since its Chapter 11 bankruptcy filing last week. The company jumped 32% in premarket trading on Wednesday and managed to build on those gains going into Wednesday morning's session. That joins two other major jumps on Tuesday and Friday ahead of the Juneteenth holiday observed. Is this a dead cat bounce or the start of something big for a Revlon in recovery? I'm neutral on the stock right now because I can see both a bull and a bear case for this company. It's not immediately clear, however, just which way the whole process will turn out.
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Revlon (NYSE:REV)
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