In the news release, Coldwell Banker Commercial Updates Branding
To Reflect Client Experience, issued 18-Nov-2021 by Coldwell Banker Commercial over PR
Newswire, we are advised by the company that an older version of
the logo was used instead of the updated logo. The complete,
corrected release follows:
Coldwell Banker Commercial Updates Branding To Reflect Client
Experience
MADISON, N.J.,
Nov. 18, 2021
/PRNewswire/ -- Coldwell Banker Real Estate, LLC, a Realogy (NYSE:
RLGY) brand, launches the rebrand of Coldwell Banker Commercial®.
The new look is a reminder to clients that Coldwell Banker
Commercial professionals are not only committed to providing
premium service through consistent professionalism, but are still
innovative and focused on identifying outstanding outcomes for
their client's needs.
As the original real estate company, the Coldwell Banker
Commercial brand's new logo retains the signature Coldwell Banker
Commercial blue as an homage to the brand's strong heritage, but
has a refreshed, sleek font with an updated "CB" initialing, making
it modern, fresh and socially friendly.
"Our refreshed look is an investment for our clients. We are
instilling a sense of trust and loyalty among those we service and
throughout the commercial real estate community," says Daniel Spiegel, managing director of Coldwell
Banker Commercial. "We believe that our new branding will
positively impact our business and our network of more than 3,000
commercial real estate professionals across more than 500 markets
in North America and around the
globe for many decades to come."
Based on a recent brand perception survey by real estate
decision makers, Coldwell Banker
Commercial was ranked No. 1 in aided
awareness, meaning that it is the
most recognized brand among these decision
makers. The survey also found that among these decision makers 89%
rated Coldwell Banker Commercial as "excellent" or "good" when
asked their opinion on the brand and 61% said that a connection
between commercial and residential positively impacted their brand
perception.
With the network expanding year-over-year, the new logo will
continue to solidify Coldwell Banker Commercial's core messaging of
"Be Pathfinders" and forge an even stronger network. Through the
overarching refresh over the next year, clients can expect
continuous service but with a heightened look, and thus, an
enhanced experience.
"Coldwell Banker Commercial has been guiding its clients by
adhering to our core values of Do Right, Win Together, Big Hearted
and Ownership Mentality for more than a century. What better way to
celebrate that legacy and commitment by modernizing the logo of the
nation's original commercial real estate company, Coldwell Banker
Commercial," says David Marine,
chief marketing officer of Coldwell Banker Real Estate. "This
launch unifies the look and feel of a network, securing the
Coldwell Banker Commercial brand's iconic image with commercial
real estate clients around the world."
Please visit www.cbcworldwide.com to learn more or follow the
social media conversations on LinkedIn, Facebook and Twitter.
About Coldwell Banker Commercial
Coldwell Banker
Commercial® franchised companies provide commercial real estate
solutions serving the needs of owners and occupiers in the leasing,
acquisition, and disposition of all property types. Since
1906, the Coldwell Banker Commercial brand has been a premier
provider of real estate, recognized globally as a company that puts
the client first while delivering individual, distinctly different
service. With a collaborative network of independently owned and
operated affiliates, the Coldwell Banker Commercial organization
comprises almost 200 companies and more than 2,000 professionals
throughout the U.S. and internationally. For additional
information, visit https://www.cbcworldwide.com.
About Realogy Holdings Corp.
Realogy (NYSE: RLGY) is moving the real estate industry to
what's next. As the leading and most integrated provider of U.S.
residential real estate services encompassing franchise,
brokerage, relocation, and title and settlement businesses as well
as a mortgage joint venture,
Realogy supported approximately 1.4 million home
transactions in 2020. The company's diverse brand portfolio
includes some of the most recognized names in real estate: Better
Homes and Gardens® Real Estate, CENTURY 21®, Coldwell
Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®,
and Sotheby's International Realty®. Using innovative technology,
data and marketing products, high-quality lead generation
programs, and best-in-class learning and support services, Realogy
fuels the productivity of its approximately 194,200 independent
sales agents in the U.S. and more than 142,700 independent sales
agents in 117 other countries and territories, helping them build
stronger businesses and best serve today's consumers. Recognized
for ten consecutive years as one of the World's Most Ethical
Companies, Realogy has also been designated a Great Place to
Work four years in a row and is one of LinkedIn's 2021 Top
Companies in the U.S.
Media Contact:
Rachel Kasab
CURICH|WEISS
cbc@curichweiss.com
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SOURCE Coldwell Banker Commercial