MADISON, N.J., Feb. 11, 2021 /PRNewswire/ -- Realogy Holdings
Corp (NYSE: RLGY), the largest full-service residential real estate
services company in the United
States, today announced the centralization of lead
generation programs under Realogy Leads Group, further
demonstrating the company's commitment to delivering high-quality,
high-converting leads to its affiliated agents. The Realogy Leads
Group, supported by over 500 team members, unites Realogy's many
lead generation programs across its franchise and owned brokerages,
including Better Homes & Gardens® Real Estate, Coldwell
Banker®, CENTURY 21®, Corcoran Group®, ERA®, and Sotheby's
International Realty®. Realogy's expansive network, comprised of
more than 5,800 franchise and owned brokerage offices and
approximately 189,000 independent sales agents in the U.S., helps
consumers navigate more than one million home sale transactions per
year.
"Our unmatched size and scale enable Realogy to attract and
develop valuable real estate programs with national partners that
in turn deliver high-quality, high-converting leads to our
affiliated agents," said Ryan
Schneider, Realogy's chief executive officer and
president. "By bringing together our many lead generation efforts
within one aligned team, we believe Realogy can create even more
opportunities for our affiliated agents, brokers, partners, and
customers."
Realogy Leads Group currently oversees multiple national real
estate programs across several categories, including relocation
management companies, mortgage lenders, consumer-based loyalty
programs, and other service providers that support a consumer's
real estate journey. Realogy Leads Group also manages a nationwide
high-performance network of brokers and agents, recognized for
exceptional customer service records, who provide outstanding real
estate services and value to program consumers and, in some cases,
a cash back or equal benefit upon a closed transaction where
permitted. The group also supports broker-to-broker and
agent-to-agent referrals within Realogy, leveraging innovative
tools, resources, and products to help owners and agents move
quickly in an evolving market and optimize conversion.
LEADERSHIP AND LOOKING AHEAD
Katrina Helmkamp,
President & CEO of Cartus, Realogy's global relocation services
operations, also serves as president and chief executive officer of
the expanded Realogy Leads Group, driving strategic growth of both
teams. Helmkamp joined Realogy in 2018, bringing 30 years of
leadership experience in business strategy, operations, product
development, technology, and innovation across multiple industries
from consumer goods to technology and more.
"I am thrilled to lead this organization and bring together all
the teams within Realogy that for many years have been focused on
driving high-quality leads to our affiliated agents. We are proud
to provide unmatched value to our partners through these national
real estate programs that pair consumers with highly qualified
agents from the most recognized brands in real estate, deliver
outstanding consumer satisfaction and conversion rates, and provide
timely summary reporting," said Helmkamp. "We are confident in the
growth of our existing programs and look forward to launching new
programs with partners seeking the consumer experience, quality
assurance, and national coverage that only we can deliver through
Realogy's expansive network of affiliated brokers and agents."
Within Realogy Leads Group, there are several dedicated teams,
with a range of expertise from digital marketing, user experience
design, operational excellence, and technology innovation to
support the development, implementation, and promotion of new and
existing national real estate programs.
For more information about Realogy Leads Group, visit
https://www.Realogy.com.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most
integrated provider of U.S. residential real estate services,
encompassing franchise, brokerage, relocation, and title and
settlement businesses as well as a mortgage joint venture.
Realogy's diverse brand portfolio includes some of the most
recognized names in real estate: Better Homes and Gardens® Real
Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®,
Corcoran®, ERA®, and Sotheby's International Realty®. Using
innovative technology, data and marketing products, best-in-class
learning and support services, and high-quality lead generation
programs, Realogy fuels the productivity of independent sales
agents, helping them build stronger businesses and best serve
today's consumers. Realogy's affiliated brokerages operate around
the world with approximately 189,000 independent sales agents in
the United States and more than
129,000 independent sales agents in 114 other countries and
territories. Recognized for nine consecutive years as one of the
World's Most Ethical Companies, Realogy has also been designated a
Great Place to Work three years in a row and one of Forbes' Best
Employers for Diversity. Realogy is headquartered in Madison, New Jersey.
About Realogy Leads Group
Realogy Leads Group is a dedicated organization within Realogy
focused on delivering high-quality, high-converting leads to
Realogy affiliated brokers and agents across Realogy's six
residential real estate brands. Realogy Leads Group oversees
numerous national real estate programs offering consumers a
distinct value proposition when completing one of the largest
financial transactions of their life by providing access to a
top-tier affiliated agent from one of Realogy's owned and franchise
brands as well as, in some cases, a cash back or equal benefit upon
a closed transaction where permitted. Realogy Leads Group is
committed to optimizing lead generation marketing, technology, and
outcomes across Realogy.
Forward Looking Statements
Certain statements in this press release constitute
"forward-looking statements." Any statements that refer to
expectations or other characterizations of future events,
circumstances or results are forward-looking statements, including
statements regarding expectations with respect to growth in lead
generation.
Various factors that could cause actual future results and other
future events to differ materially from those in forward-looking
statements include but are not limited to those set forth under the
headings "Forward-Looking Statements" and "Risk Factors" in
Realogy's filings with the Securities and Exchange Commission,
including its Quarterly Reports on Form 10-Q for the quarters ended
March 31, 2020, June 30, 2020 and September 30, 2020, its Annual Report on Form
10-K for the year ended December 31,
2019, and its other filings made from time to time. Realogy
undertakes no obligation to release publicly any revisions to any
forward-looking statements, except as required by law.
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SOURCE Realogy Holdings Corp.