Quotient and Figg Partnership to Bring New Product Savings to 100M+ Shoppers
September 14 2021 - 8:00AM
Business Wire
Quotient’s product-level rebates will be
deployed through Figg’s card-linked offer programs.
Quotient (NYSE: QUOT), the leading digital media and promotions
technology company, today announced its digital, product-level
promotions will now be available to more than 100M+ enrolled
cardholders through a new partnership with Figg. Figg is a leading
transaction-based digital advertising platform company for
financial institutions, banks, fintechs and digital platforms in
the United States. SKU-level rebates available on Quotient’s
national network will now be available for cardholders across
Figg’s bank and publisher network.
This new partnership with Figg enables enrolled cardholders to
access grocery offers from Quotient’s 2,000+ brand partners,
including Clorox, General Mills, and Unilever, complementing Figg’s
existing restaurant, retail and entertainment offer portfolio.
Quotient’s innovative promotions platform enables Figg to
provide more value to cardholders with product-specific offers.
Shoppers simply use an enrolled card and experience seamless
personalized savings—rebates selected will be digitally matched
with the shoppers’ credit and debit card purchases—with no
additional steps. Consumer packaged goods (CPG) brands will see
increased promotional reach through this partnership, and retailers
will benefit as promotions that are already on their websites will
now also be available to Figg’s 100M+ enrolled cardholders.
“This integration enables us to provide savings to a larger
audience in a new space. We are excited to expand reach for our
brand and retail customers, and continue to offer more innovative,
personalized and sophisticated alternatives to promotional tactics
like printed free-standing inserts,” said Steven Boal, CEO and
Founder at Quotient. “Figg is a great partner for us to provide
grocery rebates to financial institution cardholders, creating
easier access for consumers to find savings in their shopping
journey and giving them more value from everyday purchases.”
“As third-party cookies sunset and consumer privacy tightens,
purchase history through a financial institution will be an
invaluable datapoint for advertisers looking for precise consumer
targeting. That is why Figg is redefining how advertisers and
consumers connect. Our platform enables advertisers to deliver
relevant and rewarding experiences to their consumers through the
industry’s most diverse advertiser-funded, card-linked offer
portfolio,” said Brandon Dols, Figg President.
“Expanding into grocery promotions with card-linked offers was a
natural next step for us and will advance our industry leading
position,” added Doug Rappoport, Figg Chief Growth Officer. “As a
company whose mission is to uncover value from everyday
transactions, we knew that Quotient was a great partner for us.
Now, Figg’s clients will not only be able to provide cardholders
savings at their favorite restaurant or retailer, but through the
Quotient partnership, they will also be able to provide discounts
on cardholders’ favorite products.”
Consumers will begin to see grocery rebates as part of their
card-linked, cash-back offers through the Quotient and Figg
partnership later this year. Brands and retailers can find more
information on Quotient for digital media and promotions by
visiting www.quotient.com. To learn more about Figg for card-linked
offers visit www.gofigg.com.
About Quotient
Quotient (NYSE: QUOT) is the leading digital media and
promotions technology company for advertisers, retailers and
consumers. Our omnichannel platform is powered by exclusive
consumer spending data, location intelligence and purchase intent
data to reach millions of shoppers daily and deliver measurable,
incremental sales.
Quotient partners with leading advertisers and retailers,
including Clorox, Procter & Gamble, General Mills, Unilever,
Albertsons Companies, CVS, Dollar General and Peapod Digital Labs,
a company of Ahold Delhaize USA. Quotient is headquartered in
Mountain View, California, and has offices across the US as well as
in Bangalore, Paris, London and Tel Aviv. For more information
visit www.quotient.com.
About Figg
Figg is a leading digital advertising platform company with a
mission to uncover value in everyday transactions. The company's
advanced transaction-based platform, driven by $500 billion in
consumer purchases annually, provides advertisers with precise
targeting and comprehensive attribution data. The Figg platform
delivers dynamic consumer offer experiences for financial
institutions, banks, fintechs and digital platforms throughout
United States. Driven by innovation, Figg is disrupting how brands
engage with customers through the industry’s most diverse
advertiser-funded, card-linked offer portfolio. Figg is
headquartered in St. Paul, Minnesota with offices in San Diego,
Chicago and Nashville with remote employees across the country.
Learn more at www.gofigg.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210914005238/en/
Brands2Life on behalf of Quotient Rich Gallagher 347-229-2482
quotient@brands2life.com
Figg Michael Walsh 612-718-8952
michael@michaelwalshcommunications.com
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