Quotient Launches Promotion Amplification Platform with Another Major US Grocer
July 12 2021 - 8:00AM
Business Wire
Grocery giant taps long-standing digital media
partner to deliver additional value for CPG brands and
consumers
Quotient (NYSE: QUOT), the leading digital media and promotions
technology company, today announced an expansion of their
partnership with one of the largest food and drug retailers in the
United States, to introduce a promotion (“promo”) amplification
tool to their retailer performance media platform. The new tool
helps consumers save money in thousands of grocery stores, while
connecting CPG brands with engaged shopping audiences. Promo
amplification taps retail point-of-sale and loyalty card data to
automatically target the right consumers with available temporary
price reduction (TPR) offers, featuring custom creative from the
CPG brand.
“On-sale items are the quintessential promotion to drive trial
and loyalty and offer shoppers maximum value. Introducing promo
amplification to an existing retail ad network helps expose more
shoppers to offers on products they love to drive in-store and
online sales, and deepens their relationship with their grocer,”
said Steven Boal, CEO and founder of Quotient.
According to Quotient internal data, on average, CPG advertisers
run over 2,000 TPRs each week to drive in-store sales at grocery
retailers. Of those TPRs, only ten percent are visible in the
retailers’ traditional, weekly circular. As a result, shoppers may
not be aware of all the on-sale items available, and brands and
retailers may miss an opportunity for incremental store trips,
potential new trial and increased basket sizes. Promo amplification
aims to rectify the up to 90% “unseen” TPR’s.
About Quotient
Quotient (NYSE: QUOT) is the leading digital media and
promotions technology company that creates cohesive omnichannel
brand-building and sales-driving opportunities to deliver valuable
outcomes for advertisers, retailers and consumers. The Quotient
platform is powered by exclusive consumer spending data, location
intelligence and purchase intent data to reach millions of shoppers
daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers and retailers,
including Clorox, Procter & Gamble, General Mills, Unilever,
Albertsons Companies, CVS, Dollar General and Peapod Digital Labs,
a company of Ahold Delhaize USA. Quotient is headquartered in
Mountain View, California, and has offices across the US as well as
in Bangalore, Paris, London and Tel Aviv. For more information
visit www.quotient.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210712005240/en/
Brands2Life on behalf of Quotient Jenna Becker 415-610-7500
quotient@brands2life.com
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