Brands and Agencies Share Cases at First Ever Event to Focus on the Increasing Role of Digital Out-of-Home for CPG Marketers
June 15 2021 - 10:00AM
Business Wire
Senior Leaders share insights at DPAA/Ubimo CPG
DOOH Event, June 24th 1pm – 3pm Eastern
DPAA, the leading global trade marketing association connecting
out-of-home (OOH) media with the advertising community while moving
OOH to digital, today announced speakers and agenda for its first
ever Consumer Packaged Goods (CPG) Digital Out-of-Home (DOOH) Event
held with strategic member Ubimo, A Quotient Brand. The
livestreamed event will take place on June 24th from 1pm to 3pm ET.
Registration is open here.
Speakers sharing case studies and presentations at the event
include:
- Will Dunn, Brand Manager, Kleenex® Brand
- Julia Hartono, Sr. Associate Brand Manager, Kleenex® Brand
- Yolanda Angulo, Director, Customer Marketing, Mondelez
International
- Elizabeth Twersky, VP, Digital and Data Solutions, Horizon
Media
- Jill Rothenhauser, Group Director, Rapport Worldwide
- Maureen McCloskey, Managing Director, Kinetic Worldwide
- Norm Chait, Group Director Sales, OOH |Ubimo, A Quotient
Brand
- Joseph Dressler, General Manager, Quotient
- Gilad Amitai, VP Agency Partnerships and Head of National Media
& Platforms, Quotient
Discussions and use cases at the event will address the
following topics: the role of DOOH in reaching the CPG consumer,
how CPG marketers can use DOOH to drive and measure impact,
successful strategic programmatic buying and sophisticated
targeting techniques.
“We are pleased to be holding this event with our member Ubimo,
A Quotient Brand. Their location intelligence has been a powerful
component in telling the story of consumers returning via Some
Good DOOH News distributed by DPAA. This CPG event is a must
attend for anyone involved in the sales and marketing of
consumer-packaged goods, especially in today’s environment,” said
Barry Frey, President & CEO, DPAA.
“CPG has historically been underspent in out-of-home but new
data sets, programmatic activation and measurement are changing
this,” said Gilad Amitai, VP Agency Partnerships & Head of
National Media and Platforms at Quotient. “With 9 out of 10 grocery
shoppers exposed to OOH, we are excited to share the innovations of
digital out-of-home and how it fits in the omnichannel journey to
impact brands’ reach, awareness and sales.”
About DPAA
DPAA is the leading global trade marketing association
connecting Out-of-Home media with the advertising community while
moving OOH to digital. Membership in the DPAA community brings many
business acceleration benefits, including a wide array of products
such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and
“DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital
Out-of-Home) runs a series of successful webinars and training
sessions for personal and professional growth. The association’s
DEI Board participates in internships, mentorships and educational
programs. DPAA also offers members an extensive database of
research, best practices and case studies; tools for planning,
training and forecasting; social media amplification of news;
insights on software and hardware solutions; further integration
into the advertising ecosystem as part of the video everywhere and
marketing campaign; and more.
About Ubimo, A Quotient Brand
Ubimo, a Quotient brand, powers Digital Out-of-Home sales,
planning, measurement, and programmatic buying with a demand-side
platform (DSP) fueled by proprietary location intelligence
technology. The audience-building capabilities allow Ubimo to
activate real-world behaviors by unifying cross-device and
online/offline data, creating granular views of shopper foot
traffic, and improving campaign performance. For more information
and to schedule a demo, please visit www.ubimo.com.
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Sarah Shaev 5W 516-384-4531 sshaev@5wpr.com
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