Quotient Partners With Hy-Vee To Deliver Offsite Media and More Digital Savings to Retailer’s Customers
May 26 2021 - 8:00AM
Business Wire
New network will drive brand awareness and
sales for advertisers
Quotient (NYSE: QUOT), the leading digital media and promotions
technology company, announced today an expanded partnership with
Hy-Vee, Inc. — the employee-owned, Midwest supermarket chain known
for its quality, convenience and superior customer service — to
deliver offsite media services and experiences, digital promotions,
measurement and granular targeting through its new Hy-Vee Digital
Media Network.
Offsite media services include display, digital out-of-home,
social media and more. Brands will be able to access and use
Quotient’s data to effectively target shoppers with relevant offers
while ensuring they are putting the right offer in front of the
right customer at the right time. This partnership enables brands
to track the success of their campaigns, including return on ad
spend and return on promotion spend. Additionally, Quotient can
provide Hy-Vee and its advertisers with insight into how campaigns
are performing when compared to sales.
Quotient’s Retailer Promotions Platform powers digital coupons
through Hy-Vee’s website, Hy-Vee.com, to give shoppers a more
personalized and convenient digital experience. Additionally,
Hy-Vee is the latest retailer to roll out Quotient’s new Promotion
Amplification solution that combines retailer point-of-sale and
loyalty card data with weekly retailer sales and offers.
Quotient’s Retailer Performance Media platform will enable
Quotient’s thousands of consumer packaged goods (CPG) brand clients
to increase reach and engagement among Hy-Vee shoppers with their
promotions and brand content. The partnership will deliver a
seamless experience and increased value for consumers while driving
measurable sales both in-store and online for brands.
“We’re thrilled that Hy-Vee has looked to Quotient to power the
next generation of its digital savings platform to provide more
value to brands as well as shoppers,” said Steven Boal, CEO of
Quotient. “The partnership comes as part of the continued expansion
of Quotient’s retailer network, which captures point-of-sale data
and enables intelligent targeting for brand campaigns.”
“Quotient brings us a winning combination of industry expertise,
scale, technology and data to more strategically reach and serve
our customers,” said Jessica Ringena, Chief Digital Officer and
Senior Vice President at Hy-Vee. “The personalized savings that
this partnership will bring to our customers further expands on our
promise to deliver great value and exceptional service.”
About Quotient
Quotient (NYSE: QUOT) is the leading digital media and
promotions technology company that creates cohesive omnichannel
brand-building and sales-driving opportunities to deliver valuable
outcomes for advertisers, retailers and consumers. The Quotient
platform is powered by exclusive consumer spending data, location
intelligence and purchase intent data to reach millions of shoppers
daily and deliver measurable, incremental sales. Quotient partners
with leading advertisers and retailers, including Clorox, Procter
& Gamble, General Mills, Unilever, Albertsons Companies, CVS,
Dollar General and Peapod Digital Labs, a company of Ahold Delhaize
USA. Quotient is headquartered in Mountain View, California, and
has offices across the US as well as in Bangalore, Paris, London
and Tel Aviv. For more information visit www.quotient.com
Quotient is the registered trademark of Quotient Technology Inc.
in the United States and other countries.
About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating more
than 275 retail stores across eight Midwestern states with sales of
$11 billion annually. The supermarket chain is synonymous with
quality, variety, convenience, healthy lifestyles, culinary
expertise and superior customer service. Hy-Vee ranks in the Top 10
Most Trusted Brands and has been named one of America’s Top 5
favorite grocery stores. The company’s more than 85,000 employees
provide “A Helpful Smile in Every Aisle” to customers every day.
For additional information, visit www.hy-vee.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210526005323/en/
Brands2Life on behalf of Quotient Jenna Becker 415-610-7500
quotient@brands2life.com
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