TechFaith and Qiao Xing Mobile Co-Launch High-End 3G Mobile Phones in China
March 24 2009 - 8:00AM
Marketwired
China Techfaith Wireless Communication Technology Limited (NASDAQ:
CNTF) ("TechFaith"), an original developed product (ODP) provider
focused on research and development of cell phone solutions, and
Qiao Xing Mobile Communication Co., Ltd. (NYSE: QXM) ("Qiao Xing
Mobile"), one of China's leading domestic manufacturers of mobile
handsets operating its business primarily through its subsidiary,
CEC Telecom Co., Ltd., today announced that they will co-launch
high-end 3G mobile phones in China.
Under the terms of the agreement, TechFaith will provide total
WCDMA and EV-DO solutions to Qiao Xing Mobile for the development
of high-end 3G handsets that will be marketed under Qiao Xing
Mobile's VEVA brand. The handsets are expected to launch in China
in the second quarter of 2009.
Mr. Defu Dong, Chairman and Chief Executive Officer of
TechFaith, said, "Developing high-end WCDMA and EV-DO phones is an
important step in entering the high-end handset market in China.
Even in this tough economic period, consumers in China have very
strong purchasing power and a large appetite for luxury goods. Qiao
Xing Mobile has successfully launched several high-end luxury GSM
phones under its VEVA brand and we believe that the VEVA brand will
provide us with a solid platform to penetrate the high-end 3G
market in China. We also believe that pursuing a high-end product
strategy will help maintain or even increase the profit margins of
both companies during this period of economic slowdown."
Mr. Wu Zhi Yang, Chairman of Qiao Xing Mobile, commented, "The
PRC government has recently authorized three major telecom
operators in China to operate 3G business and the 3G mobile phone
market in China is expected to grow significantly. To capture this
growth opportunity, we will make full use of our VEVA brand
advantage in the market and will cooperate with TechFaith to
develop high-end WCDMA and EV-DO handsets under our VEVA brand. We
believe that the introduction of these high-end 3G handsets will
help to further raise the profile of our VEVA brand as well as
enhance our profitability and growth."
About TechFaith
TechFaith is an original developed product provider focused on
research and development of cell phone solutions. Based in China,
TechFaith employs approximately 700 professionals, of whom
approximately 90% are engineers. TechFaith engages in the
development and production of middle to high-end handsets and
tailor-made handsets. TechFaith's original developed products
include: (1) multimedia phones and dual mode dual card handsets of
multiple wireless technology combination such as GSM/GSM, GSM/CDMA,
GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based
smartphones and Pocket PC phones; and (3) handsets with interactive
online gaming and professional game terminals with phone
functionality.
With the capability of developing MMI/UI software on 2G/2.5G
(GSM/GPRS, CDMA1X), 3G (EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G
(HSDPA) communication technologies, TechFaith is able to provide
MMI/UI software packages that fulfill the specifications of handset
brand owners and carriers in the global market. For more
information, please visit www.techfaithwireless.com.
About Qiao Xing Mobile
Qiao Xing Mobile is one of the leading domestic manufacturers of
mobile handsets in China in terms of unit sales volume. The Company
manufactures and sells mobile handsets based primarily on the
Global System for Mobile Communications, or GSM, global cellular
technologies. It operates its business primarily through CEC
Telecom Co., Ltd., or CECT, its 96.6%-owned subsidiary in China.
Currently, all of its products are sold under the "CECT" and "VEVA"
brands. Through its manufacturing facility in Huizhou, Guangdong
Province, China, and two research and development centers in
Huizhou and Beijing, the Company develops, produces and markets a
wide range of mobile handsets, with increasing focus on
differentiated products that generate higher profit margins. For
more information, please visit www.qxmc.com.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates, "future," "intends," "plans,"
"believes," "estimates," "confident," "outlook" and similar
statements. Among other things, the business outlook and strategic
and operational plans of TechFaith contain forward-looking
statements. TechFaith may also make written or oral forward-looking
statements in its periodic reports to the U.S. Securities and
Exchange Commission on Forms 20-F and 6-K, etc., in its annual
report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Statements that are not historical
facts, including statements about TechFaith's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
important factors could cause actual results to differ materially
from those contained in any forward-looking statement. Potential
risks and uncertainties include, but are not limited to, the global
economic downturn and a further slowdown in the growth of China's
economy, TechFaith's limited operating history, TechFaith's ability
to effectively manage its business operations and control cost,
loss of TechFaith's customers and claims against TechFaith due to
defects in its designs or other reasons, TechFaith's limited
insurance coverage and its exposure to product liability and
product recall, TechFaith's ability to retain existing or attract
additional domestic and international customers, TechFaith's
earnings or margin declines, failure to compete against new and
existing competitors, mobile handset brand owners' discontinuation
or reduction of the use of independent design houses, and other
risks outlined in TechFaith's filings with the U.S. Securities and
Exchange Commission, including its annual report on Form 20-F. All
information provided in this press release is as of the date of
this press release, and TechFaith does not undertake any obligation
to update any forward-looking statement, except as required under
applicable law.
For further information, please contact: For TechFaith In China:
Jay Ji China Techfaith Wireless Communication Technology Limited
Tel:+ 86-10-5822-8390 Email: Email Contact In the U.S.: Joseph
Villalta The Ruth Group Tel:+ 646-536-7003 Email: Email Contact For
Qiao Xing Mobile Ma Tao Qiao Xing Mobile Communication Co., Ltd.
Tel: 8610 6250 1706 Email: Email Contact
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