The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.
  UNITED STATES SECURITIES AND EXCHANGE COMMISSION OMB APPROVAL
  Washington, D.C. 20549
FORM 13F
OMB Number:   3235-0006
Expires:          July 31, 2015
Estimated average burden
hours per response:       23.8


FORM 13F COVER PAGE


Report for the Calendar Year or Quarter Ended:
09-30-2019
 
Check here if Amendment:      Amendment Number:
 
This Amendment (Check only one.):      is a restatement.
       adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name: PRUDENTIAL FINANCIAL INC 
Address: 751 BROAD ST 
  NEWARK  NJ  07102 
Form 13F File Number:   028-10077 

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name: Richard Baker 
Title: Second Vice President 
Phone: 973-802-6691 

Signature, Place, and Date of Signing:

/s/ Richard Baker  Newark,  NEW JERSEY 11-13-2019 
[Signature] [City, State] [Date]

Do you wish to provide information pursuant to Special Instruction 5?        Yes     X  No

Report Type (Check only one.):

     13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)

     13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)

X  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


List of Other Managers Reporting for this Manager
[If there are no entries in this list, omit this section.]

Form 13F File Number Name
028-00074  JENNISON ASSOCIATES LLC 
028-17598  Russell Investments Group, Ltd. 

Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
Form 13F Information table Entry Total: 3981 
Form 13F Information table Value Total: 63,037,600 
  (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F number(s) of all institutional investement managers with respect to which this report is filed, other than the manager filing this report.

   No. Form 13F File Number Name CIK
16  028-13416  Prudential Trust Co  0001455701 
028-04217  PGIM, Inc.  0000946754 
18  028-17205  PGIM SECURITIES INVESTMENT TRUST ENTERPRISE  0001666044 
20  028-17206  PRUDENTIAL GIBRALTAR FINANCIAL LIFE INSURANCE CO., LTD.  0001666188 
22  028-18406  PRUDENTIAL LIFE INSURANCE COMPANY, LTD.  0001730802 
14  028-11173  QMA LLC  0001316541 
24  028-19512  AST Investment Services,inc  0001436789 
26  028-19510  PGIM INVESTMENTS LLC  0001038001 
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