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New Research Equips Global Dermatologists with Data Benefiting Male
Patients by Shedding New Light on Male Adolescent Skin While Offering
New Solutions to Address the Most Pressing Shaving Issue for Men of Color
Gillette presented new clinical research at the 24th World Congress of
Dermatology (WCD) in Milan aimed at equipping global dermatologists with
information and answers related to questions and shave-related skin
problems men face such as sensitive skin and razor bumps. With
scientific evidence from two clinical studies and several other research
studies, Gillette showed how the comfort of the Gillette SkinGuard*
razor is transformative for men who are affected by these skin problems,
not just by improving the skin's appearance, but also by bringing
emotional and social benefits.
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(Photo: Business Wire)
“At Gillette, we have always focused on attaining a deep understanding
of men, their shaving needs, their facial hair and importantly their
skin. This was our third time participating in the World Congress of
Dermatology and we were delighted to be sharing our new research
findings and razor innovations at this distinguished forum. We are
convinced these new insights and clinical data will offer dermatologists
new perspective that will be helpful in their practice and will benefit
their male patients, including those who are new to shaving,” said Troy
Nimrick, R&D Director, P&G Grooming.
Gillette presented findings from two clinical studies and several other
One study focused on men with sensitive skin. Once believed to be
just a female issue, more than half of men today report having sensitive
facial skin and not being able to shave as frequently as they want to
because of this. Shaving is a challenge for men with sensitive skin and
they typically experience one or more symptoms of shaving irritation.
Many men skip shaving or carefully plan their shave to give their skin a
rest as they recover from these symptoms.
Gillette recruited men with self-assessed sensitive skin and asked them
to shave daily with Gillette SkinGuard during a 28-day period. At the
end of this study, the men showed significant improvements across all
the measured irritation endpoints, including dermatologist evaluated
visual symptoms (such as redness and dryness) as well as subjective
sensory symptoms of burning, itching, stinging, tightness and tingling.
These findings support the recommendation of Gillette SkinGuard for men
who suffer from sensitive skin, even those who want to shave daily and
who may previously have struggled to find a razor that felt comfortable
Another study focused on men who suffer from razor bumps, a
condition also known as Pseudofolliculitis barbae (or PFB), which
is one of the most common shave-related skin problems amongst men of
African ancestry due to the coarseness and extreme curl of their facial
hair. A new clinical study conducted by Wake Forest University among men
who are suffering from PFB shows how the incidence of razor bumps was
reduced by more than 60 percent after 12 weeks of daily shaving with
Gillette SkinGuard. Moreover, not only did the skin's appearance
significantly improve during the course of the study, but the
improvements also prompted emotional and social benefits such as feeling
more attractive and confident and more comfortable getting closer to
Gillette also conducted new research amongst adolescents from around
the world, which was also revealed at WCD.
An online survey amongst 3,738 males
aged 16-21 years from eight countries (US, UK, Germany, Brazil, China,
India, Japan and Australia) showed adolescence can be accompanied with
feelings of confusion and embarrassment, that the majority of
adolescents tried shaving at or before the age of 16 years old, which
coincides with the age where many adolescents have spots or acne. The
study further revealed that there is a big need for more information on
how to shave, especially as many experience skin irritation and nicks
when they first try to shave and almost 1 in 3 (30%) had no help with
their first shave.
In a shaving study amongst 16-20
years old with self-assessed sensitive skin and visible signs of acne,
panelists overwhelmingly rated Gillette SkinGuard highly for its
in-shave and post-shave comfort benefits and preferred it versus their
normal razor. This demonstrates that Gillette SkinGuard can offer a new
and unique shaving solution for the delicate skin of adolescent males
who are learning to shave.
Gillette SkinGuard is a razor designed to help stop irritation and is
clinically proven for sensitive skin. It features an entirely new razor
design, with a SkinGuard technology bridge element that separates two
low-cutting force blades, which are optimally positioned versus the
skin. For more information, visit www.gillette.com.
For more than 115 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800 million
consumers around the world. From shaving and body grooming, to skin care
and sweat protection, Gillette offers a wide variety of products
including razors, shave gel (gels, foams and creams), skin care, after
shaves, antiperspirants, deodorants and body wash. For more information
and the latest news on Gillette, visit www.gillette.com.
To see our full selection of products, visit www.gillette.com.
Follow Gillette on Twitter,
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
*Known as SkinGuard Sensitive in the UK
View source version on businesswire.com: https://www.businesswire.com/news/home/20190618005298/en/
Ahmed Rizk, Gillette(857) email@example.com
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