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In a new 12-week clinical study, SkinGuard users experienced a
significant reduction in the incidence of Razor Bumps
(Pseudofolliculitis barbae), the most common shave related skin problem
amongst men of African ancestry
For more than a century, Gillette (NYSE: PG) has vowed that all men
deserve to look and feel their best – including those who suffer from
sensitive skin or symptoms of shaving irritation. And according to new
research findings, the recently launched SkinGuard*
razor is also helping men who are susceptible to razor bumps, also known
as Pseudofolliculitis barbae or PFB.
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Results from a recent clinical study from Wake Forest University
revealed that the incidence of men’s razor bumps were reduced on average
by 60 percent after 12-weeks daily shaving** with Gillette SkinGuard.
Additionally, respondents said the improvement also prompted
significant, emotional and social benefits, such as feeling more
attractive, more confident and more comfortable getting closer to others.
“With these ground-breaking results, a daily shave with a razor blade is
no longer ‘too close for comfort’ for men with PFB,” said Professor Amy
McMichael, MD, Professor and Chair of the Department of Dermatology at
Wake Forest Baptist Medical Center. “As the study revealed, Gillette
SkinGuard significantly reduces the occurrence of razor bumps and
significantly improved the skin`s appearance, enabling men with PFB to
have an improved and more comfortable shave experience as compared to
their previous shaving habits.”
Razor bumps occur most often in men who are of African or Indo-European
ancestry due to the extreme curl of the facial hair often seen in these
groups of men, but can affect men and women of all ethnicities. Razor
bumps can occur when the body’s natural “defense system” is triggered by
the regrowth of cut hair back into the skin. This can create inflamed,
and sometimes painful, bumps, or papules, occurring most commonly in the
neck and under the chin.
Gillette SkinGuard addresses Pseudofolliculitis barbae through an
entirely new design philosophy: It includes a bridge element which
separates 2 low cutting force blades which are optimally positioned
versus the skin. The SkinGuard-bridge feature absorbs force from the
hand to reduce blade pressure on the skin, and smooths the skin to
create a more even shaving plane while raising the blades slightly away
from the skin surface to minimize blade interaction with skin. The 2 low
cutting force blades ensure that the hair is only touched by the blades
up to two times per shaving stroke and that the hair is cut to the level
of the skin surface. Low cutting force blades put minimal stress on the
hair follicle and reduce the tug and pull effect that can cause
irritation and inflammation.
Similar to Fusion ProShield, SkinGuard also has lubrication before and
after the blades to minimize friction during the shave.
“SkinGuard is designed to address the unmet needs of men who suffer from
PFB, and we’re delighted that this clinical study confirmed its
effectiveness,” said Troy Nimrick, R&D Director, P&G Grooming. “The
evidence that it can significantly reduce the occurrence of razor bumps
in a way that is meaningful to men has made SkinGuard earn a place as an
effective shaving option for men with PFB.”
Results from this study will be presented at the 24th World Congress of
Dermatology in Milan, Italy, June 10-15, 2019. If attending the World
Congress of Dermatology, please visit the P&G booth #C68 and/or attend
the Gillette Meet the Expert session entitled “Male facial hair removal
and its impact on skin” on June 12th from 18:30-19:30 in the Milano
Congressi Amber 1 room where Prof. McMichael will give a talk on these
new clinical findings.
Gillette SkinGuard is available for a suggested retail price of $9.99
for a handle and two cartridges; refill cartridges can be purchased for
$8.99 for two cartridges or $14.99 for four cartridges. Final pricing is
at the sole discretion of the retailer.
Improvement of Skin Condition with a Daily Shave Regiment in a
Population of Men with Razor Bumps**
The investigator-blinded study included 20 men aged 20-60 years with at
least a 2-year history of razor bumps and with symptoms of mild to
moderate razor bumps irritation and razor related inflammation of the
hair follicles based on Investigator Global Severity Assessment. The
subjects were given the new razor technology, SkinGuard, and were asked
to shave daily* over the course of 12 weeks, with their regular shave
preparation products. The subjects were evaluated at baseline, and at
weeks 4, 8, and 12. Evaluations included quantitative lesion counts,
Investigator Global Severity Assessment (IGA) and a subjective Quality
of Life questionnaire.
For more than 115 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800 million
consumers around the world. From shaving and body grooming, to skin care
and sweat protection, Gillette offers a wide variety of products
including razors, shave gel (gels, foams and creams), skin care, after
shaves, antiperspirants, deodorants and body wash. For more information
and the latest news on Gillette, visit www.gillette.com.
To see our full selection of products, visit www.gillette.com.
Follow Gillette on Twitter,
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
*Known as SkinGuard Sensitive in the UK**Daily is defined as 5+
times per week
View source version on businesswire.com: https://www.businesswire.com/news/home/20190611005329/en/
Ahmed Rizk, Gillette(857) firstname.lastname@example.org
Joseph Guarino, MMK+(646) 935-4150Joseph.email@example.com