Old Spice Announces 10-Year Commitment to Help Increase High School Graduation Rates for Young Guys By 2030
October 08 2020 - 12:00PM
Business Wire
Old Spice Partners with Two-Time NFL Super Bowl
Champion and Producers of New ‘BLACK BOYS’ Social Justice
Documentary to Promote Racial, Educational, and Social Justice in
Schools Nationwide
Old Spice today announces a 10-year initiative to help increase
high school graduation rates by 10 percent through confidence and
empowerment programs reaching 100,000 guys in underserved
communities. Experts report that confidence is the best predictor
of achievement in both mathematics and English, is related to both
cognitive and self-belief measures, and is among the best-known
predictors of success.1
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Old Spice is partnering with Never
Whisper Justice, producers of the “BLACK BOYS” film and creators of
eLearning platform Frontlines of Justice. Executive produced by
two-time Super Bowl champion and New Orleans Saints star Malcolm
Jenkins, “BLACK BOYS” celebrates the full spectrum of humanity of
Black men and boys in America while showcasing the social and
emotional effects of racism and invites audiences to imagine a
world in which Black boys experience true belonging and unlimited
possibilities. (Photo: Business Wire)
As the first of many steps, Old Spice is partnering with film
company Never Whisper Justice, producers of the
just-released “BLACK BOYS” film and creators of eLearning platform
Frontlines of Justice. The purpose of Frontlines of Justice
is to improve the learning outcomes for tens of thousands of
underrepresented students nationwide. The Frontlines of Justice
curriculum fosters personal development for students and
professional development for educators, which builds on the racial,
educational and social justice themes from the newly-released
documentary “BLACK BOYS.” Old Spice is partnering with
Frontlines of Justice to extend their educational offerings to more
students, and educators across the country.
Executive produced by two-time Super Bowl champion and New
Orleans Saints star Malcolm Jenkins, “BLACK BOYS,” is now
streaming on NBC Peacock. The film celebrates the full spectrum of
humanity of Black men and boys in America while showcasing the
social and emotional effects of racism and invites audiences to
imagine a world in which Black boys experience true belonging and
unlimited possibilities.
“While ‘BLACK BOYS’ powerfully shows racism’s emotional cost,
the accompanying social impact campaign supported by Old Spice will
extend the film’s influence to generate a conversation and inspire
dialogue and tangible outcomes between students, teachers and
administrators,” said Jenkins. “We all have a responsibility to
chart our children’s future and I’m proud to partner with Old Spice
to foster educational environments that will allow all kids to
thrive.”
Old Spice, a long-time NFL partner, is working with NFL players
and teams to amplify the educational programs and reach more
communities. Old Spice will kick off support in October with
Jenkins who will make surprise virtual school appearances and host
a “BLACK BOYS” screening in New Orleans. Old Spice will continue to
promote Frontlines of Justice with NFL player appearances and
screenings in cities across the country throughout the season.
“Students may be getting some ‘virtual’ fatigue, which is why we
want to create meaningful engagement with their favorite NFL
players,” said Matt Krehbiel, Old Spice brand Vice President at
Procter & Gamble. “We’re excited to formalize partnerships and
use our resources to enable success for the next generation.”
Old Spice has long helped young men and boys’ transition into
young adulthood. This year, Old Spice partnered with the 2020 NFL
Draft Class to donate $320,000 to the United Way on their behalf,
and helped contribute to parent company P&G’s $5,000,000 Take
on Race, which supports the NAACP Legal Defense Fund, YWCA Stand
Against Racism, Courageous Conversations and United Negro College
Fund.
Visit www.frontlinesofjustice.com to participate in the
educational justice learning journey.
ABOUT OLD SPICE
Procter & Gamble’s Old Spice is the quintessential grooming
brand. With more than 80 years as an American icon, Old Spice is
the authority on grooming experience and has leveraged this
heritage to become the No.1 selling anti-perspirant and deodorant
brand for guys in the United States. Old Spice offers a complete
product portfolio for today’s evolving needs, including
anti-perspirants, deodorants, body washes, body sprays, shampoos
and hair stylers. Check Old Spice out at www.oldspice.com, Facebook
(http://www.facebook.com/OldSpice), Twitter (@OldSpice) and
Instagram (oldspice).
ABOUT NEVER WHISPER
JUSTICE
Never Whisper Justice is a disruptive social justice media
company fusing bold storytelling and concrete social impact through
documentaries, scripted series content, and inspiring feature
films. Uncompromising in the pursuit of truth. Unyielding in the
face of necessary change. We thrive at building relationships,
connecting dots and forging unity. We remain relentlessly
optimistic.
ABOUT FRONTLINES OF
JUSTICE
Frontlines of Justice is an online, video-centric eLearning
platform designed to create social, racial, and educational justice
through compelling content and curriculum. We reimagine education
through the lens of film, technology, and high-fidelity
storytelling.
1ankov, L. (n.d.). Confidence: A better predictor of academic
achievement than self-efficacy, self-concept, and anxiety?
Retrieved from
https://www.academia.edu/33515225/Confidence_A_better_predictor_of_academic_achievement_than_self_efficacy_self_concept_and_anxiety
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version on businesswire.com: https://www.businesswire.com/news/home/20201008005679/en/
Chris Overholser, Citizen Relations
chris.overholser@citizenrelations.com
Juwan Thompson, Procter & Gamble thompson.j.3@pg.com
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