A New Survey from the Brand Reveals the Need
for Ongoing Science Education
More than 9 in 10 of parents of school-aged kids (91%) feel that
having the whole family learn about how to prevent the spread of
bacteria would result in a healthier household, according to a new
survey from Microban 24, a revolution in home sanitizing that
protects surfaces against bacteria for 24 hours*. As children
across the country settle into their new school year routines –
whether in person or virtually – there is no better time to teach
them about bacteria, and how to protect against them.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201006005305/en/
To download the Microban 24 24-Hour
Science Experiment, please visit ptotoday.com/bacteria. (Graphic:
Business Wire)
Microban 24 commissioned a survey** conducted online by The
Harris Poll in September 2020 amongst over 500 parents of
school-aged children (ages 6-17) to better understand how parents
are preparing for a school year that is sure to look different than
any they have previously experienced. And most parents of
school-aged kids (82%) feel it is extremely/very important to
educate kids about bacteria and how they spread.
To help parents and teachers educate children of all ages about
bacteria, Microban 24 created the Microban 24 24-Hour Experiment, a
new tool with at-home experiments and activities that can be
incorporated into science curriculums in the classroom or when
learning from home.
“Science is an important subject for students of all grades and
it’s a class that often requires more hands-on learning than
others, which can make virtual learning even more challenging. We
created the 24-Hour Science Experiment because Microban 24 wants to
make sure students are learning about bacteria, no matter what
learning looks like this year,” said Martin Hettich, SVP North
America Home Care, P&G. “By providing parents and teachers with
additional educational resources, we want to help children to have
a safe and fun hands-on experience while also furthering science
education.”
The Microban 24 24-Hour Science Experiment, which was created in
partnership with microbiologists, medical experts and PTO Today, a
School Family Media platform and the leading source of expert
advice and ideas for PTO and PTA leaders, includes activities for
all ages, including guided experiments that focus on bacteria and
how quickly it can spread over the course of a 24-hour period. The
comprehensive resource also features a virtual lab tour, and fun
but educational worksheets like coloring sheets, memory games and
word puzzles. Parents and teachers have enough on their plate, so
this experiment was designed to be easy for them to help kids get
hands-on experiences learning about and growing bacteria.
While a majority of parents of school-aged kids (87%) note that
they had a sanitization routine in prior school years, 80% of those
parents will be intensifying their sanitization routines this
school year. With parents sanitizing more than ever, Microban 24
can help them create a new sanitizing routine that is efficient and
gives them peace of mind knowing that their surfaces are protected
from bacteria for a full 24 hours after just one application, when
used as directed. By spraying Microban 24 on hard, non-porous
surfaces and walking away, surfaces are protected from bacteria for
24 hours, even after the surface has been touched again.
“As a busy working mom, I don’t have time to sanitize my
surfaces every time someone touches them, especially now with the
kids back to school. But I’m also a practicing family physician,
and I know just how easy it is for bacteria to grow and spread
under the right conditions,” said Dr. Deborah Gilboa, scientific
and parenting consultant for Microban 24.
“I often have conversations with parents and their children
about bacteria and germs, so I know how important it is to provide
resources to help further bacteria education. I am so happy to have
partnered with Microban 24 to help create the 24-Hour Science
Experiment and provide young minds with the resources to learn
about bacteria.”
Microban 24 is available in three different forms: a Sanitizing
Spray, a Multi-Purpose Cleaner, and a Bathroom Cleaner in both
Fresh Scent and Citrus Scent. The Microban 24 product lineup is now
sold at major retailers nationwide as well as online.
To download the Microban 24 24-Hour Science Experiment, please
visit ptotoday.com/bacteria, and to learn more about Microban 24,
please visit Microban24.com. Follow Microban 24 on Instagram and
Facebook at @Microban24 for tips and tricks on how to get the most
out of your cleaning products, as well as updates on future
innovations and offerings.
*When used as
directed
**This survey was conducted
online within the United States by The Harris Poll on behalf of
Procter & Gamble from
September 16-18, 2020 among 587 U.S. parents with school aged kids
(aged 6-17). This online survey is not based on a probability
sample and therefore no estimate of theoretical sampling error can
be calculated. For complete survey methodology, including weighting
variables, please contact Emily Collawn
(Emily.Collawn@mslgroup.com).
About School Family
Media:
As the back-to-school company,
for 20+ years School Family Media has helped schools and families
kick off back-to-school and have a successful year. TeacherLists
and PTO Today, our nationally recognized platforms for school
supplies and parent groups, sit at the center of the school
community, connecting the world’s top brands with schools,
teachers, volunteers, and parents to ensure that everyone can win
back-to-school.
About P&G
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn® Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201006005305/en/
Emily Collawn MSL New York T: 646-500-7696
emily.collawn@mslgroup.com
Andy Sullivan P&G Home Care North America, Communications T:
513-205-5390 sullivan.a.4@pg.com
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