CES Day One: P&G Showcases Insights & Analytics Fueling the Future of Consumer Products; Advocates for Consumer Privacy Prote...
January 07 2020 - 10:00AM
Business Wire
P&G LifeLab Experience and Online,
Interactive Exhibit Opens Today
Procter & Gamble (NYSE: PG) executives today will showcase
how the Company’s decades of consumer insights, application of
advanced analytics and consumer-centric approach to innovation are
transforming everyday products and delivering meaningful consumer
experiences, ultimately improving the quality of life for billions
of people around the world.
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P&G executives today will showcase
how the Company’s decades of consumer insights, application of
advanced analytics and consumer-centric approach to innovation are
transforming everyday products and delivering meaningful consumer
experiences, ultimately improving the quality of life for billions
of people around the world. (Graphic: Business Wire)
In a separate activity alongside leaders from Apple, Facebook
and the US Federal Trade Commission, Company executives will also
detail efforts to protect consumers, their data and their data
rights as technology is increasingly integrated into everyday
life.
P&G’s physical and virtual LifeLab Experiences also begin
today at the 2020 Consumer Electronics Show and online at
www.PGLifeLab.com.
Program Highlights
Transforming Routine Habits into Meaningful Consumer
Behaviors – 9:00 a.m. PT
As part of the CES Research Summit, P&G leaders will
highlight the critical blend of research methodologies the Company
uses to achieve transformative consumer insights and explore shifts
in consumer behavior. Executives will also reveal the insights
P&G data scientists have gathered to inform the Company’s
approach to creating and enhancing products that not only meet
consumer needs, but also go beyond product functionality to
positively impact society.
Participants:
- Dr. Mehmet Oz – Attending Physician, NY
Presbyterian – Columbia Medical Center
- David Taylor – Chairman and CEO,
Procter & Gamble
- Steve Bishop – CEO, P&G Health
Care
- MaryLynn Ferguson-McHugh – CEO, P&G
Ventures and P&G Family Care
- Lisa Ernst – Vice President, R&D,
P&G Health Care
This event will be held at the Las Vegas Convention Center Room,
North Hall, N256 and livestreamed by the Consumer Technology
Association.
Chief Privacy Officer Roundtable: What Do Consumers Want
– 1:00 p.m. PT
In a CES SuperSession, P&G will join leading technology
leaders and regulators to discuss how privacy, transparency and
consent have emerged as strategic imperatives for multiple
industries, and how by working together, companies can provide
consumer protection while protecting their ability to innovate
freely. Most importantly, this session will highlight efforts to
better serve consumers by protecting their data and data
rights.
Participants:
- Susan Shook – Global Privacy Officer,
P&G
- Erin Egan – VP, Public Policy and Chief
Privacy Officer for Policy, Facebook
- Jane Horvath – Senior Director, Global
Privacy, Apple
- Rebecca Slaughter – Commissioner, US
Federal Trade Commission
This event will be held at the Las Vegas Convention Center Room,
North Hall, N257 and livestreamed by the Consumer Technology
Association.
P&G Life Lab Presents – The Future
of Advertising, and The Connected Home Through the Eyes of the
Consumer
In the P&G LifeLab exhibit at the Sands Expo (#42131),
P&G and its partners take to the LifeLab stage to discuss how
consumers are navigating life in evolving, increasingly connected
homes, as well as the future of advertising in a world where
consumers are embracing over-the-top programming and seeking to
avoid ads.
Visit the P&G LifeLab in Las Vegas at the CES Smart Homes
Marketplace in the Sands Expo, booth number 42131. Or, visit the
LifeLab online at www.PGLifeLab.com to see a live stream of all of
sessions.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200107005232/en/
Media Contacts:Robyn Schroeder, P&G Global
CommunicationsPhone: 513-983-7756Mediateam.im@pg.com
Holly Winter, H+K StrategiesPhone: (312) 623-1441Email:
holly.winter@hkstrategies.com
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