In Continued Effort to Enable Equal Visibility for Women, Secret Deodorant Commits to Boosting Attendance at Women’s Soccer...
September 16 2019 - 9:30AM
Business Wire
As Part of a Continued Effort to Level the
Playing Field for Female Athletes, Secret Will Help to Drive Local
Turnout at Upcoming Pro Women’s Soccer Games
Secret Deodorant, a longtime champion of women’s equality and
advocate for women in sports, announced today that it will continue
to support female soccer players by helping to boost attendance and
revenue at upcoming National Women’s Soccer League (NWSL) games.
With this move, Secret is doubling-down on its efforts to heighten
visibility for teams and grow the fan base of the elite
professionals who play in the NWSL.
Beginning tomorrow, September 17, through the close of the 2019
season, Secret will purchase a total of 9,000 tickets to nine NWSL
games, filling 1,000 seats at one home game for each of the nine
teams, and committing more than $200,000 to the effort. In each
city, Secret will offer up its tickets to local partners, women’s
organizations, youth sports teams, and not-for-profit
organizations, inspiring local fans to join in a show of support
for the team.
“As a brand for women run by women, we wholeheartedly believe
women should not have to sweat gender inequality,” said Sara
Saunders, Associate Brand Director, Secret, P&G. “We have been
vocal in our support of women in sports and dedicated to helping
them to receive equal visibility. Our goal with this effort is to
celebrate the excellence of this league and continue to ensure that
female athletes have a platform to play and get the attention they
deserve.”
In addition to ticket purchases, Secret will show its support
through game day giveaways, including Secret Deodorant product,
t-shirts and spirit towels, to the first 1,000 fans at each of the
following games:
- North Carolina Courage – Sept. 17, 2019, Sahlen’s Stadium,
Cary, N.C.
- Reign FC – Sept. 18, 2019, Cheney Stadium, Tacoma, Wash.
- Chicago Red Stars – Sept. 21, 2019, SeatGeek Stadium,
Bridgeview, Ill.
- Utah Royals FC – Sept. 21, 2019, Rio Tinto Stadium, Sandy,
Utah
- Houston Dash – Sept. 25, 2019, BBVA Stadium, Houston,
Texas
- Washington Spirit – Sept. 28, 2019, Maureen Hendricks Field,
Germantown, Md.
- Sky Blue FC – Sept. 29, 2019, Yurcak Field, Piscataway,
N.J.
- Orlando Pride – Oct. 5, 2019, Exploria Stadium, Orlando,
Fla.
- Portland Thorns FC – Oct. 12, 2019, Providence Park, Portland,
Ore.
“We are proud to team up with companies whose values align with
our own to make real progress for women in sports,” added Saunders.
“Collectively, our aim is to help boost attendance at games and
grow a passionate network of women’s soccer fans, yielding an
increase in NWSL ticket sales that will make a meaningful and
lasting difference for these players.”
For more information, visit Secret.com, or follow
Secret on Instagram (@SecretDeodorant), Facebook
(Facebook.com/Secret), Twitter
(@SecretDeodorant) and YouTube
(YouTube.com/SecretDeodorant).
About Secret
Secret was the first antiperspirant brand designed specifically
for women, and for the past 60 years, Secret has been on the
forefront of women’s lives, leading with innovation designed to
provide superior odor and wetness protection. Through the years,
the brand has proudly supported women’s advancement and equality
through its campaigns and communications. Its latest campaign, “All
Strength, No Sweat,” is a continuation of this commitment to women,
celebrating those who boldly challenge the status quo, push through
barriers and stand up for what they believe in, without “sweating”
the obstacles that may come their way. Secret challenges women
everywhere to be all strength, no sweat.
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version on businesswire.com: https://www.businesswire.com/news/home/20190916005121/en/
Sarah Black, DeVries Global 212-546-8533 |
sblack@devriesglobal.com
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