For the Fifth Consecutive Year, P&G
Strengthens Its Commitment to Uplifting Cincinnati and Driving
Enduring Community Impact During Cincinnati’s Largest Tourism
Event
For the fifth consecutive year, The Procter & Gamble Company
(NYSE:PG) returns as the presenting sponsor of the Cincinnati Music
Festival (CMF). P&G continues its support of the festival
following the announcement of its commitment to its home city as
lead sponsor through 2022. P&G invites music lovers in
Cincinnati and around the country to get festival ready in a way
that #FeelsLikeCMF. The 3-day festival kicks off July 25th at
Cincinnati’s Paul Brown Stadium and the highly-anticipated 2019
lineup features Earth, Wind & Fire; Mary J. Blige; Frankie
Beverly & Maze and many more R&B performers.
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the full release here:
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For the fifth consecutive year, The
Procter & Gamble Company invites music lovers to unite and
groove to the beat of their favorite artists during the Cincinnati
Music Festival. (Photo: Business Wire)
“P&G is proud to help fuel Cincinnati’s largest tourism
driver that brings more than 90,000 visitors and $107.5 million in
revenue to Cincinnati during festival weekend,” said Shelly
McNamara, P&G Chief Diversity & Inclusion Officer. “Through
an inclusive spirit of music, we celebrate diversity and rich
community fellowship that aligns to our ongoing commitment to
Cincinnati Music Festival, and reflects the diversity of our
employees, customers, and the community in which our employees work
and live.”
Cincinnati Music Festival continues to be one of the largest
urban music festivals in the United States, benefitting a range of
businesses, including nearly 100 local African American partners,
vendors and performers. Each year, CMF allows P&G to bring out
the local community and visitors from around the country. P&G,
Vibe Cincinnati of The Cincinnati USA Convention and Visitors
Bureau, 3CDC, and Elementz have partnered with various community
organizations and media entities in an effort to unite music lovers
through unique and timely experiences that reflect the rich spirit
of the “Queen City” and deliver on P&G’s commitment to the
Cincinnati community.
P&G has planned impactful activations to drive local and
national awareness of the Cincinnati community. On Friday, July 26,
P&G, in collaboration with Vibe Cincinnati of The Cincinnati
USA Convention and Visitors Bureau, will bring The Rickey Smiley
Morning Show to broadcast LIVE from 6:00 - 10:00 a.m. on Fountain
Square. Special guests will include comedian Luenell and
representatives from the Cincinnati Mayor’s Office. Attendees of
the Fountain Square broadcast will have the chance to receive CMF
tickets and offers from P&G brands.
P&G has also partnered with the National Underground
Railroad Freedom Center on Saturday, July 27, 2:30 – 4:00 p.m. to
host a community event, “Preserving the Legacy and Future of Black
Men.” Aligned to P&G’s commitment to help addressing issues
like bias in media, news and entertainment, the program event
follows P&G’s launch of “The Look” – a new film designed to
spark reflection and conversation on racial bias and inequality
that impacts Black men. The timely community conversation will
include Roland Martin, acclaimed journalist and commentator; Kid
Capri, legendary Hip-Hop DJ; and Cameron Means, co-founder of
BlackOwned apparel. P&G invites attendees to acknowledge and
celebrate the perseverance of Black men who are succeeding and
transcending societal barriers.
During Cincinnati Music Festival weekend, P&G brands,
including Always, Bounty, Charmin, Crest, My Black is Beautiful,
Olay, Pantene, Secret, Head & Shoulders, Old Spice, Gillette
and Bevel have designed interactive experiences that allow
attendees to recharge, refresh and celebrate the weekend in a way
that #FeelsLikeCMF.
- Bevel will host a curated variety of two-day
programming, from a barber competition to influencer talks on the
club level of the stadium.
- Old Spice follows its 2018 Man Cave with a new, unisex
Shop Bar experience that acknowledges that "Men Have Skin Too" and
invites guests to discover Old Spice in a spa-like
environment.
- Gillette also joins the uniquely designed Shop Bar; with
Gillette's Skin Guard interactions and offers in the male-focused
spa-like experience.
- Secret's purpose to embolden and unite women under the
theme of #AllStrengthNoSweat will live through a boutique content
capture series led by Cincinnati-based influencer Lauren
Eylise.
- Always invites festival-goers to feel radiant as they
walk down a mini fashion show runway to an Always floral-themed
photo experience to capture their "Wear What You Want" festival
style.
- Bounty will provide Cincinnati Music Festival guests
with an easy clean-up experience at all concession stands to keep
attendees dancing all night.
- Charmin invites guests to "Enjoy the Go" with
Charmin-themed restrooms and product samples that are sure to make
the "Go" a little bit easier and more comfortable.
- Crest “Smile Patrol” will be out and taking Polaroid
photos of guests, sharing samples and encouraging smiles and good
times.
- My Black is Beautiful – one of the festival’s most
popular experiences – will showcase the spirit of today's African
American in the newly spirited Patio Spa. Guests are encouraged to
#RedefineBlack by registering and joining a community onsite that
encourages self-care, skin care, relaxation, beautification and
celebration.
- Pantene lovers will also enjoy the festival's coveted
Patio Spa. Attendees will enjoy self-serve dry hair touchups,
product demos and styling tips.
- Head & Shoulders Royal Oils invites attendees to
visit its Respect the Crown Selfie booth in the Patio Spa to sample
Royal Oils while watching the Jumbotron and LIVE on-stage
performances.
- Olay has festival-goers covered in the Patio Spa and
invites attendees to be "Fearless to Face Anything" and protect
their skin this CMF with Regenerist Whip with SPF 25 and brand
offers.
The Cincinnati Music Festival Presented by P&G will take
place July 25 – 28, 2019, and will feature performers such as
Earth, Wind & Fire, Mary J. Blige, Frankie Beverly & Maze
and more. Tickets are on sale at
http://www.cincymusicfestival.com.
Show your support at these events by tagging #FeelsLikeCMF.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands.
About Kroger
Kroger, one of the world's largest retailers, employs nearly
400,000 associates who serve customers in 2,626 supermarkets and
multi-department stores in 34 states and the District of Columbia
under two dozen local banner names including Kroger, City Market,
Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King
Soopers, QFC, Ralphs and Smith's. The company also operates 780
convenience stores, 327 fine jewelry stores, 1,342 supermarket fuel
centers and 37 food processing plants in the U.S. Recognized by
Forbes as the most generous company in America, Kroger supports
hunger relief, breast cancer awareness, the military and their
families, and more than 30,000 schools and community organizations.
Kroger contributes food and funds equal to 200 million meals a year
through more than 100 Feeding America food bank partners. A leader
in supplier diversity, Kroger is a proud member of the Billion
Dollar Roundtable and the U.S. Hispanic Chamber's Million Dollar
Club.
About The Santangelo Group
The Santangelo Group, led by Owner Joe Santangelo, has promoted
or co-promoted the Cincinnati Music Festival at Paul Brown Stadium
since 2005. Prior to that, they promoted the Festival as the Macy's
Music Festival, the Coors Light Music Festival, the Kool Jazz
Festival and the Ohio Valley Music Festival stretching back to
1962. In addition to the Cincinnati Music Festival, The Santangelo
Group promotes the Hampton Jazz Festival in Hampton, VA.
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version on businesswire.com: https://www.businesswire.com/news/home/20190725005682/en/
Procter & Gamble Damon Jones 513-983-0190
jones.dd@pg.com
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