Harris Williams Advises Unleashed Brands on its Strategic Partnership with Seidler Equity Partners
February 15 2023 - 11:52AM
Business Wire
Harris Williams, a global investment bank specializing in
M&A advisory services, announces it advised Unleashed Brands,
backed by founder Michael Browning, management, and a group of
private investment firms, on its strategic partnership with Seidler
Equity Partners (SEP). Unleashed Brands is the world's first youth
enrichment franchise platform that includes category-leading brands
Urban Air Adventure Park, Snapology, The Little Gym, XP League,
Class 101 and Premier Martial Arts. The transaction was led by Ryan
Budlong, Brent Spiller, Zach Ledwith, Ted Casey and Robert Mazzanti
of the Harris Williams Consumer Group.
“Unleashed Brands is a highly unique franchise platform in the
childhood enrichment sector that has experienced tremendous growth
since its founding. We could not be more honored to have partnered
with a visionary like Michael and the entire Unleashed Brands
team,” said Ryan Budlong, a managing director at Harris
Williams.
“Unleashed Brands is a best-in-class franchising platform, and
this transaction extends our deep track record in franchising,
childhood enrichment, and education. We look forward to many more
successful transactions in these sectors,” said Brent Spiller, a
managing director at Harris Williams.
Unleashed Brands was founded to curate and grow a portfolio of
the most innovative and profitable brands that help kids learn,
play, and grow. Over the last 10 years, the team at Unleashed
Brands has built a proven platform and know-how for scaling
businesses focused on serving families by providing fun, engaging,
and inspiring experiences that help children become who they are
destined to be.
Unleashed Brands was previously backed by a number of private
investment firms, including Mantucket Capital (Mantucket), MPK
Equity Partners, and AHR Growth Partners. Mantucket is a private
investment firm with over $3 billion of capital under management,
with experience investing in both emerging and mature businesses
across multiple sectors. MPK Equity Partners is a private
investment firm that partners with exceptional entrepreneurs and
executives to invest in and acquire growing, profitable,
category-leading companies. AHR Growth Partners has decades of
experience investing in and advising emerging consumer brands, with
a focus on franchise businesses in the lower-middle market.
Founded in 1992, SEP is a leading investment firm based in
Marina del Rey, California with more than 30 years of experience
investing in founder-led companies. SEP has a long history of
providing capital and resources to accelerate company growth while
preserving culture.
Harris Williams is a global investment bank specializing in
M&A advisory services. Clients worldwide rely on us to help
unlock value in their business and turn ambitious goals into
reality. We approach every engagement with boundless collaboration,
pooling expertise and relationships across industries and
geographies to uncover the unique story of each company. For over
30 years, our clients have trusted us to think strategically,
execute precisely, and deliver premium outcomes through
M&A.
From essential home services, to brands that help consumers
identify with a lifestyle, to healthier eating trends, the consumer
industry provides a wide range of vibrant sectors to create
long-term value. Led by dedicated professionals, the Harris
Williams Consumer Group partners with global investors and company
leaders. Our clients rely on us to understand their strategic
options in the market. We have deep industry knowledge across
multiple sectors such as consumer products, consumer services, food
and beverage, and consumer multi-site.
Harris Williams LLC is a registered broker-dealer and member of
FINRA and SIPC. Harris Williams & Co. Ltd is a private limited
company incorporated under English law with its registered office
at 8th Floor, 20 Farringdon Street, London EC4A 4AB, UK, registered
with the Registrar of Companies for England and Wales (registration
number 07078852). Harris Williams & Co. Ltd is authorized and
regulated by the Financial Conduct Authority. Harris Williams &
Co. Corporate Finance Advisors GmbH is registered in the commercial
register of the local court of Frankfurt am Main, Germany, under
HRB 107540. The registered address is Bockenheimer Landstrasse
33-35, 60325 Frankfurt am Main, Germany (email address:
hwgermany@harriswilliams.com). Geschäftsführer/Directors: Jeffery
H. Perkins, Paul Poggi. (VAT No. DE321666994). Harris Williams is a
trade name under which Harris Williams LLC, Harris Williams &
Co. Ltd and Harris Williams & Co. Corporate Finance Advisors
GmbH conduct business.
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Julia Moore media@harriswilliams.com
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