DETROIT, Jan. 13, 2020 /PRNewswire/ -- The North
American International Auto Show (NAIAS) today announced the
addition of Motor Bella Presented by PNC Bank – a European supercar
street festival – to the show's 2020 line-up of June events.
Motor Bella will be a celebration of Italian and British car
culture in a thriving part of Detroit during the weekend leading up to Press
Preview. During the four-day festival, exotic car club members from
dozens of clubs along with local supercar enthusiasts will
experience some of the world's finest supercars alongside authentic
food and culture from the region.
"When we began to re-envision NAIAS, our goal was to expand the
show into the city, provide more ways for the community to interact
with the brands, and really showcase the global car culture
throughout Detroit," said NAIAS
Executive Director Rod Alberts.
"Motor Bella will take place in one of the most dynamic and growing
areas of the city and will give showgoers an opportunity to engage
with Italian and British luxury and sports car brands."
"This is a great time for PNC Bank to expand its long
relationship with the North American International Auto Show as it
kicks off an exciting new era," said Ric
DeVore, PNC regional president for Detroit and Southeast Michigan. "As a
Main Street bank, PNC is an ideal presenting sponsor for the
first-ever NAIAS street festival."
Motor Bella takes its name from the combination of motor and
bella, which combines the historical British concept of "motoring"
with the Italian word for beautiful. Motor Bella will be produced
by NAIAS in association with the Consulate of Italy in Detroit and British Consulate General in
Chicago, support from sponsors and
the anticipated participation of several dozen car clubs.
The event, which will be held on Broadway Street next to the
Detroit Opera House, will feature
well over 100 Italian and British supercars representing 12 brands,
such as Ferrari and Rolls Royce. The vehicles will be provided by a
mixture of British and Italian auto brands, local dealers and car
clubs.
Ferrari is bringing a lineup of cars for its own event in
Parker's Alley behind the Shinola Hotel as part of Motor Bella.
Other brands with a presence will include Alfa Romeo, Aston
Martin, Bentley, Jaguar,
Lamborghini, Land Rover, Lotus, Maserati, McLaren and Mini. The
vehicles will be displayed near The Brakeman and Shinola Hotel,
Detroit Opera House, and the
Element Hotel at the Metropolitan.
Most vehicles will be accessible by all attendees while some
special, one-of-a-kind cars will be displayed under a marquee
adjacent to the Opera House. The festival also will feature the
best in British and Italian cuisine from local food trucks, street
vendors, and neighboring restaurants.
Motor Bella begins Friday, June 5
and concludes on Monday, June 8 with
a media reception as journalists from around the world begin
arriving in Detroit for 2020
NAIAS. At the conclusion of Motor Bella, many of the vehicles will
be moved to TCF Center and will be on display for the rest of the
NAIAS events.
With the addition of Motor Bella to 2020 NAIAS, the show now
includes seven unique events that begin June
5 and conclude June 20. Those
events include The Gallery, which will be back for its 14th
year.
The Gallery, our invitation-only event featuring ultra-luxury
vehicles and drawing attendees from around the country, will move
from MGM Grand and now become part of the Motor Bella footprint on
Sunday, June 7.
"Motor Bella is an exciting and significant new event that is
only possible this year because of our decision to move the show
from January to June," said Doug
North, chairman of 2020 NAIAS. "This is an example of how
2020 NAIAS is changing and adapting to meet the needs of our
industry partners as we reinvent the show."
PLEASE NOTE: A map of Motor Bella can be found
here and a calendar of all 2020 NAIAS events can be found
here.
About PNC Bank
PNC Bank, National Association, is a
member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC
is one of the largest diversified financial services institutions
in the United States, organized
around its customers and communities for strong relationships and
local delivery of retail and business banking including a full
range of lending products; specialized services for corporations
and government entities, including corporate banking, real estate
finance and asset-based lending; wealth management and asset
management. For information about PNC, visit www.pnc.com.
About the North American International Auto Show
Now
in its 32nd year as an international event, the North American
International Auto Show (NAIAS) is the most influential annual
automotive event in the world. NAIAS is where future mobility
innovations meet the pavement. With the largest concentration of
the world's top automotive and technology executives, designers,
engineers and thought leaders, NAIAS serves as the global stage for
companies to debut brand-defining vehicles, offer product
ride-and-drives, and announce industry-shaping plans. Starting in
2020, the reimagined show will be held in June, allowing exhibitors
to take advantage of indoor and outdoor venues. NAIAS is the only
event of its kind to present seven unique shows in one, including:
Motor Bella, a street festival in Detroit celebrating British and Italian luxury
car brands; The Gallery, an ultra-luxury automotive event;
AutoMobili-D, an inside look at future mobility platforms; Press
Preview, an opportunity for automakers to debut new products and
technology; Industry Preview, a one-of-a-kind networking
opportunity on the show floor; Charity Preview, the largest
single-night fundraiser across the globe; and then concluding with
an eight-day Public Show. For more information, visit
naias.com.
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2020 NAIAS Dates:
Motor Bella: Friday, June 5 – Monday,
June 8
The Gallery: Sunday, June 7
Press Preview: Tuesday, June 9 –
Wednesday, June 10
AutoMobili-D: Tuesday, June 9 –
Thursday, June 11
Industry Preview: Wednesday, June 10
– Thursday, June 11
Charity Preview: Friday, June 12
Public Show: Saturday, June 13 –
Saturday, June 20
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SOURCE North American International Auto Show