Pitney Bowes Data Now Available in AWS Data Exchange
December 05 2019 - 9:00AM
Business Wire
Pitney Bowes Software & Data, now part of Syncsort, today
announced the availability of its Data products on AWS Data
Exchange, a new service that makes it easy for millions of Amazon
Web Services (AWS) customers to securely find, subscribe to, and
use third-party data in the cloud.
“Our customers who use AWS to power their data lakes, analytics,
and machine learning capabilities have been asking for a mechanism
to seamlessly consume data from leading data providers without
having to leave AWS,” says Chris Casey, General Manager, BD, AWS
Data Exchange, Amazon Web Services, Inc. “We are delighted to
welcome Pitney Bowes Data to AWS Data Exchange and we’re looking
forward to seeing the innovation from our mutual customers using
their Data in AWS’ suite of analytical services across the
globe.”
The available Data products support location-based analysis in
industries, such as Insurance, Telco, Real Estate, and
Location-Based Marketing and Advertising. Specifically, data
subscribers can better target location that is “within,” “adjunct
to,” or “in proximity to” an address in order to:
- Manage and Analyze Risk: Support financial institutions
and insurance carriers in performing fraud and risk analysis by
accurately locating incidents and identifying geographic
relationships.
- Refine Sales and Marketing Activities: Identify
revenue-generating opportunities by analyzing aggregated purchasing
patterns and demographics to better understand buyers and how to
connect data across physical and digital channels. Deliver more
relevant marketing messages and improve customer experience.
- Understand & Compare Consumer Performance for
Retail: Measure the impact local competition and other
businesses have on performance and the customer experience.
Understand the likelihood of visits to a particular location for
work, leisure or business.
- Create Map-based Visualizations for Real Estate: Build
custom maps to visualize property listings, rentals, and market
data. Streamline homebuyers and renter decisions and enable Real
Estate property searches.
- Network Planning for Telco Providers: Visualize and
interact with information regarding the local infrastructure.
Understand where roads, transport networks and buildings are
located in relation to their assets and how this impacts service
and access.
“Every organization, regardless of the industry, must have
quality business and location data at their fingertips. This
partnership between AWS Data Exchange and our Software & Data
business is making that a reality,” says Shannon McWilliams, SVP of
Pitney Bowes Software & Data Channels. “Our Data offerings on
the Data Exchange gives millions of AWS customers trusted
location-based information across more than 240 countries and
territories so that they can unlock insight and make the decisions
that impact people, places, and things.”
Datasets in the initial AWS offering include, but are not
limited to, World Points of Interest, World Demographics, and World
Streets. To view the full list and to learn more about the Data on
AWS Data Exchange, visit here.
About Syncsort
At Syncsort, we organize data everywhere to keep the world
working. With the closing of the Pitney Bowes software and data
business acquisition in December 2019, we now offer powerful data
integration and optimization software alongside best-in-class
location Intelligence, data enrichment, customer information
management and engagement solutions. Together, we form a data
management software powerhouse serving more than 11,000 leading
enterprises and hundreds of channel partners worldwide. Learn more
at www.syncsort.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191205005242/en/
Media: SHIFT Communications Sarah Babbitt, 617-779-1803
syncsort@shiftcomm.com
Or
Syncsort Incorporated Michael Kornspan, 201-930-8216 Senior
Director, Corporate Communications mkornspan@syncsort.com
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