Piper Jaffray Completes Semi-Annual Generation Z Survey of 8,000 U.S. Teens
April 08 2019 - 11:28AM
Business Wire
- Overall teen spending up 6% from
fall 2018 and up 1% from a year ago
- Athletic brands remain strong; Vans
and lululemon each achieved new survey highs
- Video games is one of the most
notable share gainers at 14%
- Half of all teens rank Amazon as
preferred shopping website (44% last spring)
- Favorite social media platform is
Snapchat but Instagram is cited as the most used; Facebook
engagement stabilizes
Piper Jaffray Companies (NYSE: PJC), a leading investment bank
and asset management firm, completed its 37th semi-annual Taking
Stock With Teens® survey, which highlights discretionary spending
trends and brand preferences amongst 8,000 teens across 47 U.S.
states with an average age of 16. Generation Z, which contributes
approximately $830 billion to U.S. retail sales annually*,
represents an influential consumer group where wallet size and
allocation provide a proxy for category interest.
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the full release here:
https://www.businesswire.com/news/home/20190408005596/en/
Piper Jaffray 37th semi-annual Taking
Stock With Teens survey, Spring 2019 (Graphic: Piper Jaffray).
For the survey infographic and more information, visit
piperjaffray.com/teens.
“Our Spring Teen Survey further validated several
characteristics of this digitally-native demographic; 83% of teens
have an iPhone, 50% claim Amazon as their favorite website and
video game consumption hit an all-time high in our survey,” said
Erinn Murphy, Piper Jaffray senior research analyst. “Broadly,
casualization of fashion continues and footwear is gaining wallet
share. Brands lululemon and Vans hit survey peak share. Within
beauty, ULTA was the No. 1 preferred destination—unseating
competitor Sephora for the first time.”
Spring 2019 Key Findings
Spending & Shopping Behavior
- Food continues to be male teens’ No. 1
spending category (23%), clothing is female teens’ No. 1 wallet
share (25%)
- Male spending on video games reaches a
new peak at 14%
- 90% of female teens preferred shopping
for beauty in-store vs. online
- 80% of teens say they get their beauty
tips from influencers – Kylie Jenner and James Charles listed as
favorite beauty influencers on social media
- Fashion Nova steps into top 5 shopping
websites for females; StockX moves up for males (No. 9)
Brand Preferences
- Athletic brands remain strong; Vans and
lululemon each achieved new survey highs
- Vans hits highest level in survey
history as a favorite footwear brand at 20%, the closest any brand
has been to Nike in years
- Chick-fil-A remains No. 1 restaurant
for 3 surveys
- lululemon hits all-time survey high
(No. 2 preferred athletic apparel brand, No. 8 overall
apparel)
- ULTA overtakes Sephora as preferred
beauty destination for the first time at 31%
- Mario Badescu continues its upward
trend, rising to No. 2 (versus No. 6 last spring)
- iPhone ownership peaks at 83% and smart
watch ownership is up significantly at 27%
The Piper Jaffray Taking Stock With Teens® survey is a
semi-annual research project that gathers input from 8,000 teens
with an average age of 16 years. Discretionary spending patterns,
fashion trends, technology, and brand and media preferences are
assessed through surveying a geographically diverse subset of high
schools across the U.S. Since the project began in 2001, Piper
Jaffray has surveyed more than 170,000 teens and collected over 44
million data points on teen spending.
* Source: Fung Global Retail & Technology
Piper Jaffray Companies (NYSE: PJC) is a leading investment bank
and asset management firm. Securities brokerage and investment
banking services are offered in the U.S. through Piper Jaffray
& Co., member SIPC and FINRA; in Europe through Piper Jaffray
Ltd., authorized and regulated by the U.K. Financial Conduct
Authority; and in Hong Kong through Piper Jaffray Hong Kong
Limited, authorized and regulated by the Securities and Futures
Commission. Asset management products and services are offered
through five separate investment advisory affiliates―U.S.
Securities and Exchange Commission (SEC) registered Advisory
Research, Inc., Piper Jaffray Investment Management LLC, PJC
Capital Partners LLC and Piper Jaffray & Co., and
Guernsey-based Parallel General Partners Limited, authorized and
regulated by the Guernsey Financial Services Commission.
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© 2019 Piper Jaffray Companies. 800 Nicollet Mall, Suite 1000,
Minneapolis, Minnesota 55402-7036
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version on businesswire.com: https://www.businesswire.com/news/home/20190408005596/en/
Pamela SteenslandTel: 612
303-8185analystmediarelations@pjc.com
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