Philip Morris International Holds ‘Open Mic’ at 2019 Cannes Lions Festival
June 17 2019 - 3:00AM
Business Wire
Company to host bold conversations that tackle
ideas and ideologies at the annual gathering of creatives
Philip Morris International (PMI) (NYSE: PM) announced today its
return to the Cannes Lions International Festival of Creativity to
engage with those who are actively creating and shaping meaningful
change in the world. Working from its central theme of “Open Mic,”
PMI will foster conversations around unexpected and provocative
ideas, concepts and views with some of today’s boldest thinkers at
the gathering known for bringing together the world’s most creative
people to discuss new ideas, pioneering research and emerging
technologies that help make and shape popular culture.
“For PMI, attending Cannes is a surprising juxtaposition of what
people may expect of us. But that’s what we need to do as we strive
to unsmoke the world: be bold, cut through the haze and have
conversations about the future,” said Jacek Olczak, chief operating
officer for PMI.
Returning to Cannes for the second year in a row, PMI will host
a series of panels, one-on-one conversations and events that focus
on encouraging productive discourse and change. Led by the creative
industry’s Bonin Bough, discussions will take place with PMI
representatives as well as some of the world’s most progressive
conversationalists and thought leaders, including Robin Wright,
Rose McGowan, Cindy Gallop, and Wyclef Jean, among others.
Sample discussion topics include:
- Being Bold and Unapologetic Against
What Society Expects
- The Future Is Not “Reality,” but
“Real”
- Gender Equality in Ad-land
- Inclusion and Diversity: Who Gets
Included
- Influences of Change: How Today’s Rapid
and Constant State of Change Will Look in 2020
- Digital Conversations Around
Mindfulness, Culture and Purpose
- A New Era: Content, Creative and
Data
- How Brands Are Promoting Social
Values
- Emerging Trends: Technology Defines
Culture, and in Turn, Culture Defines Technological
Development
Located at L’Ondine, 64 Boulevard de la Croisette for the
duration of the festival, the PMI pavilion will welcome all
registered festival attendees to attend “Open Mic” events each
day.
PMI is undergoing one of the industry’s most disruptive
transformations, both internally and externally. Committed to
“unsmoking” the world, PMI is steadily re-entering civil society to
create a smoke-free future. To learn more about the company’s
transformation, visit www.PMI.com
About Philip Morris International: Delivering a Smoke-Free
FuturePhilip Morris International (PMI) is leading a
transformation in the tobacco industry to create a smoke-free
future and ultimately replace cigarettes with smoke-free products
to the benefit of adults who would otherwise continue to smoke,
society, the company and its shareholders. PMI is a leading
international tobacco company engaged in the manufacture and sale
of cigarettes, smoke-free products and associated electronic
devices and accessories, and other nicotine-containing products in
markets outside the U.S. PMI is building a future on a new category
of smoke-free products that, while not risk-free, are a much better
choice than continuing to smoke. Through multidisciplinary
capabilities in product development, state-of-the-art facilities
and scientific substantiation, PMI aims to ensure that its
smoke-free products meet adult consumer preferences and rigorous
regulatory requirements. PMI’s smoke-free product portfolio
includes heat-not-burn and nicotine-containing vapor products. As
of March 31, 2019, PMI estimates that approximately 7.3 million
adult smokers around the world have already stopped smoking and
switched to PMI’s heat-not-burn product, which is currently
available for sale in 47 markets in key cities or nationwide. For
more information, please visit www.pmi.com and
www.pmiscience.com.
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Ryan SparrowPhilip Morris International Media OfficeT. +41 (0)
79 242 4500E. ryan.sparrow@pmi.com
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