PMI: World No Tobacco Day Should Be World No Smoking Day
May 28 2019 - 5:00AM
Business Wire
Philip Morris International Makes a Bold Call
to the Public Health Community: People Who Smoke and Do Not Quit
Deserve Access to Less Harmful Smoke-Free Alternatives
Philip Morris International (PMI) is marking World No Tobacco
Day by publishing a call to the global regulatory and public health
community to leave aside ideological differences and instead
leverage technology, science and innovation to more rapidly improve
public health.
World No Tobacco Day is meant to improve public health by
addressing the serious issues related to smoking and tobacco use.
It is clear, however, that despite the well-known health risks
associated with smoking, many people continue to smoke and will do
so in the near future. The World Health Organization (WHO) predicts
that there will be more than 1 billion people who smoke in 2025,
about the same number as today. While the best choice would be to
quit, many people who smoke don’t.
“In the late 1990’s, some of our company’s fiercest critics
challenged us to produce less harmful smoke-free products. We
listened—and accepted the challenge,” said Jacek Olczak, PMI’s
Chief Operating Officer. “It’s taken hundreds of scientists,
thousands of tests and billions of dollars to invent products
without cigarette smoke: Smoke-free products that don’t burn
tobacco, products that adult smokers can switch to completely and
not return to cigarettes.”
These smoke-free products contain nicotine and are not risk
free. However, the science shows they are a better choice than
continuing to smoke. PMI shares its science and data openly with
the scientific and medical communities, as well as with governments
throughout the world.
Old ideological fights are confusing smokers and those who care
about them. While many health experts and governments today clearly
support the adoption of smoke-free alternatives for adult smokers
who would continue smoking, others prefer to focus on past issues.
This just misdirects the conversation.
“Adults who smoke deserve access to smoke-free alternatives
backed by solid science. They also deserve current information in
order to make their own choices,” said Olczak. “By encouraging the
men and women who don’t quit to completely adopt smoke-free
alternatives, we can eventually leave cigarettes behind. That’s the
smoke-free future.”
Put simply: It’s time to unsmoke.
To learn more about the “It’s Time to Unsmoke” initiative, visit
www.PMI.com/ItsTime.
Philip Morris International: Who We Are
Philip Morris International (PMI) is leading a transformation in
the tobacco industry to create a smoke-free future and ultimately
replace cigarettes with smoke-free products to the benefit of
adults who would otherwise continue to smoke, society, the company
and its shareholders. PMI is a leading international tobacco
company engaged in the manufacture and sale of cigarettes,
smoke-free products and associated electronic devices and
accessories, and other nicotine-containing products in markets
outside the U.S. PMI is building a future on a new category of
smoke-free products that, while not risk-free, are a much better
choice than continuing to smoke. Through multidisciplinary
capabilities in product development, state-of-the-art facilities
and scientific substantiation, PMI aims to ensure that its
smoke-free products meet adult consumer preferences and rigorous
regulatory requirements.
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Philip Morris InternationalMedia enquiriesPhilip Morris
International media officeT: +41 (0)58 242 4500E:
Ryan.Sparrow@pmi.com
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