ROCKAWAY, N.J., Dec. 17, 2020 /PRNewswire/ -- Looking ahead
to brighter days and continued reasons to celebrate, national party
retailer Party City bids a final farewell to the year no one asked
for with an exclusive new product line of Forget You (or FU)
2020 New Year's merchandise. The edgy send-off also paves
the way for 2021 celebration trends, as reported by the company and
its Joy Squad influencer network.
From glam wearables and balloons, to glitzy tableware, noise
makers and decor kits, the FU2020 product line says what everyone
has been thinking: 100% Done, 2020 Blows, 2020 Would Not
Recommend and, of course, Forget You,
2020! The new products join a variety of festive, more
traditional New Year's items also available for family-friendly
Balloons always make it easy to make a statement and add an
extra pop, clink and fizz to any celebration. Recently
launched as a new service, Party City customers can now pre-order
their balloon delivery for New Year's Eve and beyond (up to one
month in advance) at all locations. Free scheduled and same-day
delivery is available on orders $39+.
With the ringing in of a new year, Party City will continue to
find ways to help customers reconnect with family and friends so
they can celebrate safely whether together or apart. The brand
remains committed to making everyday celebrations unforgettable by
creating moments of joy.
A 2021 Celebration Survey by Party City focused on party and
event planning behaviors from 2020 to measure the effects they will
have on 2021 celebrations, with results showing a cautious optimism
for traditional gatherings.
Half of those surveyed intend to hold an event in 2021 that was
canceled in 2020, with birthday party do-overs reigning most
popular. And, while there is great enthusiasm to make up these
missed celebrations and plan new events, 30% of savvy planners will
still wait until the last minute to plan 2021 events.
Parties overall will look a little different, with respondents
noting that regardless of a safe and approved COVID-19 vaccine,
they will continue to plan smaller events (68%), outdoor events
(50%), and at-home parties (46%). Additionally, the alternative of
hosting virtual parties (46%) and drive-by celebrations (43%) will
continue in 2021.
Party City helps customers plan and host celebrations as safely
as possible. All stores now offer a variety of essential items,
including PPE, snacks/drinks, paper and cleaning products and
Curbside pick-up, same-day delivery and online shopping is all
available at PartyCity.com.
For more celebration inspiration, visit PartyCity.com, and
follow and engage with #PartyCity on Facebook, and @partycity on
Instagram and Pinterest.
About Party City (NYSE: PRTY)
Party City Holdco Inc. is the leading party goods company by
revenue in North America and, we
believe, the largest vertically integrated supplier of decorated
party goods globally by revenue. The Company is a popular one-stop
shopping destination for party supplies, balloons, and costumes. In
addition to being a great retail brand, the Company is a global,
world-class organization that combines state-of-the-art
manufacturing and sourcing operations, and sophisticated wholesale
operations complemented by a multi-channel retailing strategy and
e-commerce retail operations. The Company is the leading player in
its category, vertically integrated and unique in its breadth and
depth. The Company designs, manufactures, sources and distributes
party goods, including paper and plastic tableware, metallic and
latex balloons, Halloween and other costumes, accessories,
novelties, gifts and stationery throughout the world. The Company's
retail operations include more than 800 specialty retail party
supply stores (including franchise stores) throughout North America operating under the names Party
City and Halloween City, and e-commerce websites, principally
through the domain name PartyCity.com.
FOR MEDIA INFORMATION:
The Zimmerman Agency
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SOURCE Party City