LONDON, Feb. 12, 2021 /PRNewswire-PRWeb/ -- Bidstack
announced today the first results of its collaboration with Moat by
Oracle, sharing verified general invalid traffic (GIVT) figures
from a campaign featured in Football Manager 21 in the United Kingdom, and ran by Dentsu's DGame on
behalf of a leading global financial institution.
Preliminary analysis of Bidstack's PC inventory compared to
Moat's Global Q3 2020 Display benchmarks suggests Bidstack's
overall PC GIVT is currently performing ~3.5x better than the
industry benchmark (Moat Q3 2020 Desktop Display Benchmark = 2.9%
GIVT), with more than 99% of observed impressions verified as GIVT
GIVT is a key component under the industry umbrella term of ad
fraud, which stems from invalid, malicious or fraudulent activity
that generates illegitimate ad impressions. According to
eMarketer's Global Digital Ad Spending Update Q2 2020 report,
worldwide digital ad spend is expected to reach $526 billion by 2024, making the fight against ad
fraud more important than ever.
"It is vital for brands to be able to verify whether their ads
are being delivered to a real person when running in-game
advertising. Moat by Oracle is excited to work with Bidstack to
give brands the confidence to invest in in-game advertising on a
global scale," said Mark Kopera,
head of product for Moat by Oracle.
Today's announcement is a key milestone in Bidstack's commitment
to create the most trustworthy in-game platform for brands,
advertisers and game developers. This follows Bidstack's
acquisition of cybersecurity business Pubguard in 2019 as an
"We are very impressed with Bidstack as a trustworthy in-game
media channel for our clients, and having their numbers validated
is further proof that they're ready to unlock the potential of the
gaming audience for advertisers," said Luke
Aldridge, client partner at Dentsu's DGame.
"At Bidstack our number one priority is ensuring the integrity,
purity and safety of the gaming experience to both brands and game
developers. We are delighted that Dentsu's DGame found reassurance
in the data provided by Moat by Oracle and look forward to
continuing to create amazing in-game advertising campaigns with the
boldest global brands," said James
Draper, CEO of Bidstack.
Bidstack is creating the most trustworthy native in-game platform.
We bridge the gap between game developers and advertisers by
enhancing the gaming experience with real-world ads.
We unlock gaming as a safe, effective media channel for brands
and advertisers allowing them to reach a captive audience in a
creative and engaging way. Game developers leverage our platform
and expertise to create incremental revenue streams in a way that
enhances the gamer experience and engagement.
About Moat by Oracle
Moat by Oracle is a comprehensive analytics and measurement
platform that provides a suite of solutions across ad verification,
attention analytics, cross-platform reach & frequency, ROI
outcomes, and marketing & ad intelligence. Working with
publishers, brands, agencies, and platforms, Moat helps reach
prospective customers, capture consumer attention, and measure the
outcomes to unlock business potential. In 2017, Oracle added Moat
to its powerful suite of advertising technology solutions. Oracle
provides data and technology to understand and reach your audience
better, deepen your engagement, and measure it all with Moat.
About Oracle Advertising
Oracle Advertising helps marketers use data to capture consumer
attention and drive results. Used by 199 of AdAge's 200 largest
advertisers, our Audience, Context and Measurement solutions extend
across the top media platforms and a global footprint of more than
100 countries. We give marketers the data and tools needed for
every stage of the marketing journey, from audience planning to
pre-bid brand safety, contextual relevance, viewability
confirmation, fraud protection, and ROI measurement. Oracle
Advertising combines the leading technologies and talent from
Oracle's acquisitions of AddThis, BlueKai, Crosswise, Datalogix,
Grapeshot, and Moat.
Oracle offers suites of integrated applications plus secure,
autonomous infrastructure in the Oracle Cloud. For more information
about Oracle (NYSE: ORCL), please visit us at oracle.com.
Oracle and Java are registered trademarks of Oracle and/or its
Tel: +1 702 499 7388
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