NAPERVILLE, Ill., Nov. 9, 2010 /PRNewswire/ -- To kick-off the
holiday season, OfficeMax® (NYSE: OMX), a leader in office products
and services, announced today the return of its free holiday
eGreeting site, ElfYourself.com, recognized as the most viral
holiday website in history. Powered by JibJab.com, the leader in
personalized online entertainment, ElfYourself.com will again
delight millions of people around the world enabling them to create
free personalized holiday eCards that transform themselves, family
and friends into dancing elves. Users can share their holiday
eCards via email or through social media such as Facebook, Twitter,
blogs and more.
To view the multimedia assets associated with this release,
please click:
http://multivu.prnewswire.com/mnr/officemax/47087/
(Photo:
http://photos.prnewswire.com/prnh/20101109/MM96241)
(Photo:
http://www.newscom.com/cgi-bin/prnh/20101109/MM96241)
New in 2010, ElfYourself.com features eight videos in all
including two new dances titled 80s Dance Party Elves and Surfer
Elves. Elf dances from past years including Elf Classic, Disco
Elves, Country Elves, Hip-Hop Elves, Singing Elves and Charleston Elves will also be available. For the
first time ever, users will be able to purchase their eight dances
on a personalized DVD from the ElfYourself Store along with
favorite gift items including playing cards, puzzles, ornaments,
coffee mugs and greeting cards that can be customized with users'
ElfYourself photos.
"OfficeMax is thrilled to bring back the holiday tradition of
ElfYourself for its fifth consecutive season with new entertaining
dances and ways for spreading holiday cheer," said Bob Thacker, SVP of marketing and advertising
for OfficeMax. "A highly anticipated part of the holidays and
embedded in popular culture, ElfYourself.com is officially back for
the 2010 holiday season for everyone across the globe to enjoy. Let
the Elfamorphosis begin!"
"We are thrilled to partner with OfficeMax again this year to
bring ElfYourself eCards to a worldwide audience using JibJab's
personalized media technology platform," said JibJab's co-founder
and CEO, Gregg Spiridellis. "With
great new videos and products, we look forward to spreading more
personalized holiday cheer than ever before at
ElfYourself.com."
Bringing the holiday website to life, OfficeMax will also
feature an ElfYourself-themed float in Macy's Thanksgiving Day Parade on November 25 where elves will perform the dances
from the holiday website live for the entire nation. In addition,
the elves from ElfYourself.com will make an appearance at the New
York Stock Exchange (NYSE) where they will march through the
trading floor and help ring the closing bell on November 23 to "ring in" the holiday shopping
season at OfficeMax. ElfYourself fans can also engage in a
selection of holiday-themed games on OfficeMax's Facebook page to
earn points for OfficeMax rewards.
Since its debut in November 2006,
ElfYourself's dancing elves have flooded the world with holiday
cheer. Its users have created more than 416 million customized
elves, and ElfYourself.com has attracted more than 378 million
visits from across the globe during the past four holiday seasons.
It's time to join the fun again and get in the holiday spirit by
creating an ElfYourself eCard at ElfYourself.com.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in both
business-to-business office products solutions and retail office
products. The OfficeMax mission is simple. We help our
customers do their best work. The company provides office
supplies and paper, in-store print and document services through
OfficeMax ImPress®, technology products and solutions, and
furniture to businesses and individual consumers. OfficeMax
customers are served by more than 30,000 associates through direct
sales, catalogs, e-commerce and approximately 1,000 stores.
To find the nearest OfficeMax, call 1-877-OFFICEMAX.
For more information, visit officemax.com.
About JibJab
JibJab makes things that make people laugh. From offbeat
Sendables® eCards to personalized Starring You!® videos and
satirical viral videos, JibJab is on a mission to help more people
share more laughs than any other company in the history of the
world. With over 100 million visits to its websites in the past
twelve months the company is well on its way to doing it. For more
information, please visit JibJab.com/about.
JibJab® and Starring You!® are trademarks of JibJab Media Inc.
in the United States and other
countries. The names of actual companies and products mentioned
herein may be the trademarks of their respective owners.
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OfficeMax Media
Contacts
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JibJab Media
Contact
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Bill Bonner
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Jennifer Rook
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Laura Bartlett
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630 864
6066
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630 864
6057
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310 314
4375
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SOURCE OfficeMax