NEW YORK, June 3, 2019 /PRNewswire/ -- Nielsen
announced today it has expanded advertising measurement on
YouTube's mobile app with Nielsen Digital Ad Ratings to 26
additional markets, including Belgium, Brazil, Bulgaria, Czech
Republic, Greece,
Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New
Zealand, Norway,
Philippines, Poland, Puerto
Rico, Singapore,
South Africa, Spain, Taiwan, Thailand, Turkey and the United Arab Emirates.
Now available in 34 global markets, this service builds on
Nielsen's current measurement coverage of YouTube ads on desktop
and mobile web browsers to provide marketers independent and
comprehensive cross-device measurement of advertising audiences on
YouTube across computer and mobile devices. Measurement of Digital
Ad Ratings for YouTube's mobile app was first made available in
the United States in 2017.
With this global expansion, media buyers and sellers will have
access to age and gender demographics for consumers viewing
advertising on the YouTube mobile app, as well as reach, frequency
and gross rating points (GRPs). Measurement of YouTube ads uses a
consistent methodology with all other mobile publishers in Digital
Ad Ratings - enabling both media buyers and sellers to leverage
truly comparable and deduplicated persons-based measurement across
publishers in their media planning and execution. With this
measurement, publishers, advertisers and media agencies will be
able to gain a deeper understanding of their audience across
YouTube using metrics comparable to those used for TV.
"Providing marketers with independent measurement of YouTube's
mobile audiences globally is a major step forward for the
industry," said Amanda Tarpey, SVP
of Digital Product Leadership. "With the expansion of Digital Ad
Ratings to measure audiences inclusive of YouTube's sizeable mobile
footprint, advertisers in more than 30 markets will have the
comparability, coverage and transparency they need to maximize the
impact of their digital media around the world."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and
data analytics company that provides the most complete and trusted
view available of consumers and markets worldwide. Our approach
marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's
happening next, and how to best act on this knowledge. For more
than 90 years Nielsen has provided data and analytics based on
scientific rigor and innovation, continually developing new ways to
answer the most important questions facing the media, advertising,
retail and fast-moving consumer goods industries. An S&P 500
company, Nielsen has operations in over 100 countries, covering
more than 90% of the world's population. For more information,
visit www.nielsen.com
CONTACT
Leslie
Pitterson
leslie.pitterson@nielsen.com
917-562-0715
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SOURCE Nielsen