NEW YORK, Aug. 13, 2019 /PRNewswire/ -- Nielsen today
launched Continuous Diary Measurement (CDM) with the first data
delivery in five of the 46 markets converting to monthly reports
effective with the July 2019
survey.
Continuous Diary Measurement positions radio on a level playing
field with other media such as digital and TV and it will allow
clients to maintain a competitive edge with the ability to react
more quickly to marketplace changes. CDM will also help reduce
'bounce' in the ratings with rolling samples designed to provide a
more consistent and stable view of the market.
In June of this year, Nielsen announced that iHeartMedia, Inc.,
the number one audio company in the U.S., agreed to support
Continuous Diary Measurement (CDM) in Nielsen Audio's four book
markets. Additional broadcasters have signed for CDM including
Univision, Midwest Communications, Tyler Media, QueenB Radio,
Southern Stone Communications and Bahakel Communications.
"With monthly Nielsen ratings in these diary markets, radio is
giving its advertisers the most timely and relevant information
possible and will have more stable and actionable insights for how
audiences are engaging with our content," said Brian Kaminsky, President of Revenue and Data
Operations at iHeartMedia.
"This is a transformative day for the Audio advertising industry
when, for the first time, clients in these 46 markets will be able
to transact on data monthly," said Brad
Kelly, Managing Director, Nielsen
Audio. "There is no doubt that Continuous Diary Measurement
is a big step forward for the audio industry. With CDM, very large
advertisers that rely on Marketing Mix models will be able to
use the most current data available to get a better read on how
radio drives sales results -- the ultimate measure of
'attribution'."
"Advertisers demand current data and Continuous Diary
Measurement finally puts Radio on a level playing field with
Digital and TV," said Jeffery
Warshaw, Chair of the Nielsen Audio Advisory Council and
Founder/CEO of Connoisseur Media. "This upgrade in measurement is a
terrific demonstration of the progress we can make when the
industry comes together and works with Nielsen to improve the
service for our clients."
The July data for the balance of the 46 markets will deliver
between August 14 and August 23.
Effective with the launch of CDM, 94 Nielsen Audio metros will have
monthly reporting (48 PPM markets and 46 CDM markets) representing
~80% of radio's ad spend and population in Nielsen Audio
markets.
Following are the markets that will have CDM. (The markets with
data releasing today are bolded and italicized):
Akron, Albany-Schenectady-Troy, Albuquerque, Allentown-Bethlehem, Bakersfield, Baton Rouge, Birmingham, Buffalo-Niagara
Falls, Charleston, SC,
Chattanooga, Colorado Springs,
Columbia, SC, Dayton, Des
Moines, El Paso, Fresno,
Ft. Myers-Naples, Grand Rapids,
Greenville-New Bern-Jacksonville, Greenville-Spartanburg, Harrisburg-Lebanon- Carlisle, Honolulu, Huntsville, Jackson,
MS, Knoxville, Little Rock, Louisville, Madison, Mobile,
Monterey-Salinas- Santa Cruz, New Orleans, Oklahoma City, Omaha-Council
Bluffs, Puerto
Rico, Richmond,
Rochester, NY, Shreveport, Spokane, Springfield, MA, Syracuse, Toledo, Tucson, Tulsa, Wichita, Wilkes Barre-Scranton, and York.
The survey period for the first monthly release of data covers
April 25, 2019 to July 17, 2019 and the reports will be delivered
between August 13th and August
23rd.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on that
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigour and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail, and fast-moving consumer goods
industries. An S&P company, Nielsen has operations in over 100
countries, covering more than 90% of the world's population. For
more information, visit www.nielsen.com
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SOURCE Nielsen