New Sports Product Reaffirms Subscription
Strategy and Integrates Tipico Gaming Odds
Gannett Co., Inc. (NYSE: GCI) today announced the launch of USA
TODAY Sports+, an all-new premium digital subscription experience.
USA TODAY Sports+ enables subscribers to curate and customize their
local sports experience with immersive content including
interactive video, audio and augmented reality features to realize
a stronger connection to their devoted sports teams.
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USA TODAY Sports+ launches in 7 markets, including Arizona,
Cincinnati, Cleveland, Indiana, Michigan, Tennessee, and Wisconsin
to complement the start of the 2021 National Football League (NFL)
season. The subscription offering provides users with an engaging
format to fan harder as they consume real-time sports news,
content, betting odds, and insider analysis with premium sports
reporting from over 300 local, niche, and national publications
across the USA TODAY NETWORK. Subscribers will have access to USA
TODAY Sports+ journalists and USA TODAY writers, who will deliver
exclusive insight, robust reporting, and interactive experiences
such as SMS texting and live group chats.
USA TODAY recently launched a premium digital subscription model
which aligns its Pulitzer Prize winning content along with its
powerful local and national brands with a goal to reach 10 million
subscribers by the end of 2025. As USA TODAY continues to enhance
its content for subscribers by expanding subscription offerings
with significant investments in sports to adapt with evolving media
consumption. Gannett also entered into an exclusive strategic
sports betting agreement with Tipico U.S., the U.S.-based
sportsbook of Tipico Group Ltd., the leading sports betting
provider in Germany. Tipico will provide odds integration and live,
real-time NFL scoreboards and gaming data across USA TODAY
Sports+.
“Gannett is betting big on sports. We are well positioned to
reach our sports audience of over 53 million sports fans and
capitalize on our large network of over 500 dedicated sports
journalists, offering access and local perspective that is
unrivaled,” said Michael Reed, Gannett Chairman and Chief Executive
Officer. “Our strategic agreement with Tipico, our incredible
sports journalism and our USA TODAY Network footprint will ensure
Sports+ engages our existing subscriber base, attracts new
audiences as we provide exclusive content, experiences and product
offerings so fans can literally fan harder.”
To coincide with the launch, USA TODAY’s creative and brand
marketing team, in collaboration with KesselsKramer, debuted the
"Fan Harder" campaign, through mid-November in launch markets to
promote the new USA TODAY Sports+ subscription experience and
spotlight sports superfans and their extraordinary team pride. The
campaign includes radio ads, out-of-home billboards and banners, a
geo-targeted social media campaign with TikTok and Twitter, digital
displays and sponsorships at local events.
USA TODAY Sports+ is available across desktop, mobile web and a
mobile app, providing subscribers with "Hear This Story" audio
listening features, “It’s a Football Podcast!” original insider
podcast, homepage customization, sports gaming insight and odds and
premium augmented reality (AR) features. The first available AR
experience will showcase Tennessee Titans super fan, Yolanda Dixon,
and Indianapolis Colts super fan, Rick Stevens, their passion for
the game and their team loyalty. These sensory experiences immerse
subscribers in storytelling through multi-surface tracking,
geolocation support, and volumetric video support. Subscribers will
have access to a new AR experience monthly, delivering industry
leading interactive features, data visualizations, interactive
photos and videos with 3D elements and audio experiences.
USA TODAY Sports+ is enhancing the strength of the team and
investing in top-tier talent, hiring remarkable journalists across
the news organization, including NFL insiders, reporters and
producers providing subscribers behind the scenes access to their
favorite local teams.
Josina Anderson, an NFL expert and veteran with over 20 years of
experience, is joining USA TODAY Sports+ as a senior NFL insider.
Josina is the creator and host of Undefined with Josina Anderson
and The Crew. She previously worked for ESPN and was named the
network’s first female national NFL insider in 2015.
“I am thrilled to announce the launch of USA TODAY Sports+, an
interactive experience that allows us to engage in new ways while
building personal connections with local communities across the
country,” said Alicia DelGallo, Managing Editor, USA TODAY Sports+.
“The investment in our diverse talent and emerging technology is
particularly exciting for me, and I know that it will translate to
a deeper connection with fans and their teams.”
The product is free for existing digital subscribers of select
Gannett properties in launch markets, including The Indianapolis
Star, Detroit Free Press and The Enquirer. New users can subscribe
via the USA TODAY Sports+ App or directly on the website and
receive a three-month free trial. Non-subscribers can access three
non-premium articles and view the first AR experience. Registered
users can access all non-premium articles and also view the first
AR experience.
To learn more about the USA TODAY Sports+, please visit
https://www.usatodaysportsplus.com/ or download the app from the
App Store or Google Play.
ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and
digitally focused media and marketing solutions company committed
to empowering communities to thrive. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer Prize-winning content, consumer experiences and
benefits, and advertiser products and services. Our current
portfolio of media assets includes USA TODAY, local media
organizations in 46 states in the U.S., and Newsquest, a wholly
owned subsidiary operating in the United Kingdom with more than 120
local news media brands. Gannett also owns the digital marketing
services companies ReachLocal, Inc., UpCurve, Inc., and WordStream,
Inc., which are marketed under the LOCALiQ brand, and runs the
largest media-owned events business in the U.S., USA TODAY NETWORK
Ventures. To connect with us, visit www.gannett.com.
ABOUT USA TODAY NETWORK
USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the
largest local-to-national media organization in the country,
powered by our award-winning newsrooms and marketing solutions
business. With deep roots in local communities spanning the U.S.
with more than 250 local media brands, plus USA TODAY, we engage
more than 145 million people every month through a diverse
portfolio of multi-platform content offerings and experiences. For
more information, visit www.gannett.com.
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MEDIA CONTACTS Lark-Marie
Anton Senior Vice President, Communications (646) 906-4087
lark@gannett.com
Natasha Kersey PR Manager, Communications (347) 290-2669
NKersey@gannett.com
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