Gannett Selects Uberall as its Global-Local Presence Management Solution
Uberall, Inc. has been selected by Gannett Co., Inc. and its
digital marketing subsidiary ReachLocal to become their premier
provider of presence management solutions. Gannett is the largest
media publisher in the U.S., operating more than 250 local media
brands, USA TODAY and Newsquest in the U.K., and digital marketing
services companies serving clients around the world.
As part of the agreement, Uberall will acquire
Gannett’s SweetIQ subsidiary. Providing an array of local digital
marketing services, the SweetIQ team will join Uberall and become
part of a new Montreal hub, the company’s seventh location outside
its Berlin headquarters.
“We’re thrilled that Gannett selected our ‘Near
Me’ Brand Experience platform as their presence management
solution,” said Florian Hübner, co-founder and CEO of Uberall. “We
also want to welcome SweetIQ’s staff to Uberall and look forward to
providing even better service and support to our North American
partners going forward.”
More than 90% of internet users conduct online
searches for local business information and a majority of those are
high-intent, high converting lookups. Because of COVID-19,
consumers are even more reliant on the internet as the first point
of contact with local businesses, whether large enterprises or
independent shops and restaurants. Being found, engaging and
converting local customers on search engines, directories, mobile
apps and key vertical sites is paramount in the Age of Near Me.
“In the online-offline economy, marketers of all
sizes must create compelling ‘Near Me’ brand experiences,” said
Norman Rohr, SVP of Marketing for Uberall. “That includes optimized
Google My Business listings, social media presence management,
directory listings, reputation management and local ads.”
Uberall data shows that enterprises and small
businesses which actively manage their online reputations and
business listings see high double-digit growth in search
impressions, calls, map views and website clicks.
About Gannett Co., Inc.
Gannett Co., Inc. (NYSE: GCI) is an innovative,
digitally focused media and marketing solutions company committed
to the communities in our network and helping them build
relationships with their local businesses. With an unmatched reach
at the national and local level, Gannett touches the lives of
millions with our Pulitzer-Prize winning content, consumer
experiences and benefits, and advertiser products and services. Our
portfolio includes the USA TODAY, local media organizations in 46
states in the U.S. and Guam, and Newsquest, a wholly owned
subsidiary with over 140 local media brands operating in the United
Kingdom. Gannett also owns the digital marketing services companies
ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc. and runs the
largest media-owned events business in the U.S., Gannett Ventures,
formerly GateHouse Live. Effective November 20, 2019, following the
completion of its merger with Gannett, New Media Investment Group
Inc. trades on the New York Stock Exchange under Gannett Co., Inc.
and its ticker symbol has changed to “GCI”. To connect with us,
About Uberall, Inc.
Uberall enables SMB and enterprise resellers to
deliver a superior ‘Near Me’ Brand Experience that mirrors today’s
multi-faceted consumer journey — from online discovery to offline
sales. Resellers can establish new, powerful revenue streams by
helping clients stand out in a highly competitive online market,
while providing a seamless online-to-offline experience.
Uberall solutions enable businesses to easily
manage search and discovery, engagement and conversion in real-time
across online platforms and critical marketing channels: websites,
mobile apps, store locators, search engines, maps, social platforms
and advertising networks.
Uberall is headquartered in Berlin, with offices
in San Francisco, London, Paris, Amsterdam and Detroit. Uberall
manages data for more than 1.25 million locations on behalf of over
1,500 customers on 125 platforms globally. Clients include Fortune
500 companies and industry leaders from all over the world.
Learn more at https://uberall.com
Press & Media Contact:Ron
Stein for UberallE: firstname.lastname@example.org