CHICAGO, Oct. 13, 2020 /PRNewswire/ -- Vizzy Hard
Seltzer celebrates LGBTQ History Month by announcing a $1MM
commitment to the Human Rights Campaign (HRC), the nation's largest
LGBTQ civil rights organization. The new seltzer brand will support
HRC's work to end discrimination against LGBTQ people and realize a
world that achieves fundamental fairness and equality for all.
Vizzy will heighten the sizeable donation by working closely with
HRC in developing impactful and meaningful programming over the
next three years.
"The $1 million donation to HRC is
just the first step Vizzy will take in its commitment to
consistently show up for the LGBTQ community," said Elizabeth Hitch, senior marketing director for
Vizzy Hard Seltzer. "Vizzy was built as a brand that is proud of
what makes it different – Antioxidant Vitamin C. These brand values
put inclusivity at the heart of our brand DNA which is why we are
so excited to make this commitment to the LGBTQ community and
The donation will support HRC's priorities and mission of
creating a world where lesbian, gay, bisexual, transgender and
queer people are ensured equality and embraced as full members of
society at home, at work, and in every community.
"We are incredibly grateful for Vizzy's support of the Human
Rights Campaign's crucial work," said Jason
Bricker, HRC's Director of Corporate Relations/Development.
"Thanks to Vizzy's generosity, HRC will be able to deepen our work
fighting for full equality for all LGBTQ people. Vizzy is showing
how brands can demonstrate their true commitment to fighting for
causes that matter and provides a true example of a company
building inclusivity into its DNA."
Vizzy is also partnering with influential LGBTQ voices to bring
attention to the impactful work that HRC does for the community.
Together, they will be sharing social content that celebrates
influencers' uniqueness and HRC's efforts. To learn more about HRC,
visit hrc.org and follow them on Twitter @HRC and on Instagram and
Facebook at @humanrightscampaign.
Vizzy is the first hard seltzer made with antioxidant vitamin C
from acerola cherry and is available in four unique flavor
combinations: Pineapple Mango, Black Cherry Lime, Blueberry
Pomegranate, and Strawberry Kiwi. For more information and to find
Vizzy near you, please visit vizzyhardseltzer.com and follow
along on Instagram and Facebook at @vizzyhardseltzer and
@vizzyseltzer on Twitter.
About Molson Coors Beverage Company
For over two
centuries Molson Coors has been
brewing beverages that unite people for all of life's moments. From
Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen
to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold,
Leinenkugel's Summer Shandy,
Creemore Springs and more, Molson
Coors produces some of the most beloved and iconic beer
brands ever made. While the company's history is rooted in beer,
Molson Coors offers a modern
portfolio that expands beyond the beer aisle with sparkling
cocktails, hard coffee, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New
York and Canadian Stock Exchange (TAP). The company's
commitment to raising industry standards and leaving a positive
imprint on our employees, consumers, communities and the
environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
About The Human Rights Campaign
The Human Rights
Campaign is America's largest civil rights organization working to
achieve equality for lesbian, gay, bisexual, transgender and queer
people. HRC envisions a world where LGBTQ people are embraced as
full members of society at home, at work and in every
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SOURCE Vizzy Hard Seltzer