SAN FRANCISCO, Jan. 28, 2021 /PRNewswire/ -- The Athletic,
a leading digital sports media company, and BetMGM have agreed to a
partnership in which BetMGM has become The Athletic's exclusive
sports betting partner in the United
States. Key details of the agreement include the creation of
The Athletic Betting Hub, a new content vertical for The Athletic,
as well as further in-depth content and product integrations
between the two companies.
"BetMGM has pioneered the online gaming industry and as we
sought to establish The Athletic as a home for great betting
content, we knew there would be no better partner," said
Evan Parker, The Athletic's General
Manager of Content Operations. "As we collaborate on this new
venture, we share a joint vision for how to seamlessly blend media,
analysis and betting into unique, premium experiences for The
Athletic subscribers."
With more than one million subscribers around the world, The
Athletic's readers have access to coverage of nearly 300
professional sports and collegiate teams and clubs in the U.S.,
Canada and the UK. An editorial
team of more than 400 full-time writers has produced thousands of
articles and contributes to more than 100 podcasts.
Matt Prevost, BetMGM's Chief
Revenue Officer, said, "The Athletic has an incredibly engaged and
loyal readership and we look forward to introducing their fans to
the BetMGM sports betting brand. They also have an outstanding
product and, through integrations and collaboration, this
partnership complements The Athletic's premium offering."
The Athletic's betting hub will feature sports betting content
with integrated live odds and exclusive offers powered by BetMGM.
This includes betting analysis and original reporting across its
written, audio and video platforms. BetMGM and The Athletic will
also collaborate across digital and social platforms to create an
immersive betting experience for sports fans.
The BetMGM mobile app is currently live in 10 states and is
available for download on both iOS and Android, as well as
accessible via desktop at www.betmgm.com. BetMGM offers
user-friendly sports betting experiences, making it easy to
customize pre-game, live in-play, futures and parlay wagers.
BetMGM's integration with MGM Resorts' M life Rewards
program allows BetMGM users, in legal playing states, the
opportunity to redeem their gameplay for world-class experiences at
MGM Resorts properties nationwide. Those resorts include Bellagio
and MGM Grand in Las Vegas,
Borgata in New Jersey, Beau Rivage
in Mississippi and MGM National
Harbor in Maryland. For more
information, follow @BetMGM on Twitter.
About The Athletic
The Athletic is a
direct-to-consumer digital sports media company committed to
helping subscribers experience storytelling in a whole new way.
Founded in 2016, The Athletic has more than 600 full-time employees
and covers nearly 300 professional sports and collegiate teams and
clubs in the US, Canada, and the
UK. The Athletic's newsroom has produced thousands of in-depth
articles and is home to more than 100 podcasts. The Athletic is
headquartered in San Francisco,
with offices in New York,
London and Melbourne.
The Athletic was advised by Bettor Capital, an online gaming
focused investment and consulting firm headquartered in
New Jersey.
About BetMGM
BetMGM is a market leading sports
betting and gaming entertainment company, pioneering the online
gaming industry. Born out of a partnership between MGM Resorts
International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has
exclusive access to all of MGM Resorts' U.S. land-based and online
sports betting, major tournament poker, and online gaming
businesses. Utilizing Entain's U.S.-licensed, state of the art
technology, BetMGM offers sports betting and online gaming via
market leading brands including BetMGM, Borgata Casino, Party
Casino and Party Poker. Founded in 2018, BetMGM is headquartered in
New Jersey. For more information,
visit http://www.betmgminc.com/.
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including BetMGM's ability
to grow in new or existing jurisdictions. Management has based
forward-looking statements on current expectations and assumptions
and not on historical facts. Among the important factors that could
cause actual results to differ materially from those indicated in
such forward-looking statements include the effects of economic and
market conditions in the jurisdictions in which BetMGM operates,
competition with other iGaming and sports betting platforms, the
timing and costs of expanding in new jurisdictions as well as
obtaining and maintaining the required permits, licenses,
financings, approvals and other contingencies in connection with
growth in new or existing jurisdictions. In providing
forward-looking statements, BetMGM is not undertaking any duty or
obligation to update these statements publicly as a result of new
information, future events or otherwise, except as required by law.
If BetMGM updates one or more forward-looking statements, no
inference should be drawn that it will make additional updates with
respect to those other forward-looking statements.
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SOURCE BetMGM