BALTIMORE, Dec. 13, 2021 /PRNewswire/ -- Medifast (NYSE:
MED), the global company behind one of the fastest-growing health
and wellness communities, OPTAVIA®, today released
findings from a new survey* that revealed a shift in how U.S.
adults are approaching New Year's resolutions. According to the
survey, only 10% of U.S. adults stick with their resolutions
and nearly half (47%) of all resolutions are broken
within the first month. Furthermore, the number of people
setting resolutions has decreased annually, with just 44% of U.S.
adults planning to set a resolution in 2022, compared to 50% in
2021. The primary reason respondents failed to achieve their 2021
resolutions was loss of motivation (48%), followed by not having a
plan (30%) or the right support (22%) and setting too many (19%) or
overly ambitious goals (15%).
"While the start of the new year once served as a key moment in
time to set annual health goals, many are finding that
traditionally ambitious resolutions often lead to disappointment
and rarely last beyond January," said Dan
Chard, Chairman and CEO of Medifast. "Our independent
OPTAVIA Coaches encourage Clients to adopt small changes in
their daily behaviors to help develop sustainable lifelong healthy
habits. Reinforced with the support of a Coach and Community, this
approach has already impacted millions of lives and can help many
looking for a different way to work toward their goals for the
coming year."
Other notable survey findings include:
- The top three resolutions for 2022 include:
-
- Focusing on financial health (49%)
- Improving health and wellness holistically (46%)
- Focusing on self-care or body positivity (43%)
- The majority of the U.S. adults who will set a 2022 resolution
plan to take a different approach: incorporate small changes in to
their daily lives throughout the year (58%), set goals that help
build healthy habits (49%) and celebrate small victories (42%)
along the way.
- Losing weight was the most common New Year's resolution set in
2021 (23%) but also the one most frequently broken (33%).
- To combat previous failures, two-thirds (66%) of U.S. adults
would prefer to lose weight through small, daily lifestyle changes
rather than fast, short-term diet plans.
Findings suggest that consumers are prioritizing health and
wellbeing in all areas of their lives and searching for a better
way to accomplish their goals year-round. OPTAVIA offers a
radically different approach by combining both an evidence-based
system for behavior change, called the Habits of
Health® Transformational System, and the support of a Coach
and Community. With these tools, small actions taken every day can
add up to Lifelong Transformation, One Healthy Habit at a
Time®.
About Medifast®:
Medifast (NYSE: MED) is
the global company behind one of the fastest-growing health and
wellness communities, OPTAVIA®, which offers
scientifically developed products, clinically proven plans and the
support of Coaches and a Community to help Clients
achieve Lifelong Transformation, One Healthy Habit at a Time®.
Based on more than 40 years of experience, Medifast has redefined
direct selling by combining the best aspects of the model. Its
community of independent OPTAVIA Coaches has impacted
more than 2 million lives and teaches Clients how to develop
holistic healthy habits through the proprietary Habits of
Health® Transformational System. Medifast was recognized in
2020 and 2021 as one of FORTUNE's 100 Fastest-Growing
Companies and was named to Forbes' 100 Most Trustworthy
Companies in America list in 2017. For more information,
visit MedifastInc.com or OPTAVIA.com and
follow @Medifast on Twitter.
*Methodology:
All percentages and survey findings, unless otherwise stated,
are from YouGov Plc. Total sample size was 1,195 adults. The survey
was fielded online between October 14 and
October 15, 2021, at the 95% confidence level and with a
margin of error of +/-3%. The figures have been
weighted and are representative of all US adults (aged
18+).
View original content to download
multimedia:https://www.prnewswire.com/news-releases/less-than-half-of-us-adults-plan-on-setting-2022-new-years-resolutions-301442748.html
SOURCE Medifast