BALTIMORE, Aug. 11, 2021 /PRNewswire/
-- Medifast (NYSE: MED), the global company behind one of
the fastest-growing health and wellness communities,
OPTAVIA®, has announced the launch of the OPTAVIA
app, a new digital tool for Clients that includes Lean & Green
recipes and access to order history, auto-ship details, account
information and more.
Over the past several years, Medifast has invested in its
digital infrastructure, with the goal of allowing Coaches to more
efficiently run their businesses and better support Clients on
their holistic health journeys. As a result, the company has built
a world-class team of digital experts. The OPTAVIA app,
which has been downloaded nearly 150,000 times since its launch in
late July, is one of the first innovations resulting from this
strategic focus on digital products and technology.
"As we continue to innovate and expand our offerings through the
use of new technologies, we're providing Coaches with the tools
they need to support their Clients effectively," said Dan Chard, Chairman and Chief Executive Officer
of Medifast. "We are committed to developing digital products that
make it easier for Coaches to support their Clients and for Clients
to learn healthy habits so that, ultimately, we impact more
The team behind the successful launch of the OPTAVIA app
is based out of the company's new office in Lehi, UT, which houses experts in digital
analytics, engineering, user experience and more. This division of
the organization is devoted to bettering the Coach and Client
experience through the continued development of a range of digital
products and processes as well as data insights that will serve as
the foundation for future releases.
The OPTAVIA app is available exclusively for members of
the OPTAVIA Community and will be continually improved based
on direct feedback from its users. It offers a one-stop-shop for
all Client needs, from order history to a comprehensive Lean &
Green recipe library, and aims to provide Clients with tools that,
alongside Coach support, make healthy habits easy to adopt.
OPTAVIA Connect, a new Coach app, is currently in
development and will be designed to create efficiencies that
improve Coach productivity and the Coach and Client experience.
OPTAVIA Connect is expected to be available to all Coaches
by the end of 2021.
"We're committed to delivering an iterative digital experience
to our OPTAVIA Community and, above all, an unmatched Coach
and Client experience," said Nicholas
Johnson, President, Coach and Client Experience. "Our
independent Coaches fuel our mission every single day, and we're
dedicated to delivering tools that empower our Community to be more
effective, efficient and successful through the use of
Follow Medifast and OPTAVIA on social media for future
Medifast (NYSE: MED) is the global company behind one of
the fastest-growing health and wellness
communities, OPTAVIA®, which offers
scientifically developed products, clinically proven plans and the
support of Coaches and a Community to help Clients
achieve Lifelong Transformation, One Healthy Habit at a
Time®. Based on more than 40 years of experience,
Medifast has redefined direct selling by combining the best aspects
of the model. Its community of independent OPTAVIA
Coaches has impacted 2 million lives and teaches Clients how to
develop holistic healthy habits through the proprietary Habits of
Health® Transformational System. Medifast is traded
on the New York Stock Exchange and ranked second
on FORTUNE's 100 Fastest-Growing Companies list in 2020.
The company was also named to Forbes' 100 Most Trustworthy
Companies in America list in 2017. For more information,
visit MedifastInc.com or OPTAVIA.com and
follow @Medifast on Twitter.
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