FOCUS 2010 – McAfee, Inc. (NYSE:MFE), will announce its channel strategy for 2011 to nearly 700 partner attendees at its Global Partner Summit held in conjunction with FOCUS 10. Building upon the programs launched in 2010 under the McAfee SecurityAlliance Partner Program, the McAfee acceleration strategy includes a series of partner growth initiatives for 2011 focusing on flexible delivery models, the development of small and mid market enterprise opportunities and programs to support emerging technology markets.

McAfee also announced the go live of the McAfee Channel Community, which consists of private regional groups from around the globe. The community was created with the objective to engage, enable and empower partners; ultimately making it easier for them to do business with McAfee. The community will provide a one stop place for reseller partners and distributors to access all resources and communications they need to make the most of their McAfee relationship.

McAfee 2011 Acceleration Strategy

With the theme of “Accelerate!,” the 2010 McAfee SecurityAlliance Partner Summit will provide business partners with an extensive program covering strategy on the following growth initiatives:

  • Small and Medium Business (SMB) Partner Acceleration – designed to increase Partners’ sales of McAfee security solutions in conjunction with increased services attach rates. The initiative will feature the launch of the McAfee Partner Acceleration Center, a one-stop portal for partners to help them become the Trusted Security Advisor for their SMB customers with Sales Tools and Marketing Assets that guide them through the McAfee SMB sales lifecycle.
  • Flexible Delivery Model Initiative – in 2011 McAfee will launch two new partner programs that address the needs of many small to medium size businesses. These customers expect a choice of how to reduce the onsite infrastructure costs and access their security IT services via Cloud-based SaaS solutions or via Managed Services or Outsourced Services Provider. The SaaS Monthly Designation will be available to all McAfee SecurityAlliance Reseller partners who are looking for improved profitability through a monthly recurring revenue model and features easy access to sales and marketing resources focused on this product line. The Services Provider program that has been running in pilot in EMEA will be the basis for the worldwide launch of the Managed Services Provider and Outsourced Services Provider partner types.
  • Emerging Technology Program will allow McAfee to bring new technologies to market quicker – whether those technologies are developed in-house or through acquisition. This program will allow McAfee to provide a laser focus on key go-to-market partners in a particular region or who demonstrate a particular expertise in these new technology areas (i.e., Virtualization, Mobility and Cloud Services). The invitation only program will provide training and enablement as well as additional profitability benefits to those partners who invest in the McAfee Emerging Technology Program.

“SHI has seen a great return on the investment and partnership with McAfee; which we attribute to close collaboration in the field and a portfolio of leading edge solutions,” said Mark Emerick, senior manager, IT Risk Management at SHI. “By going to market together to address our customers’ security challenges, McAfee has assisted in the growth of our security business across both our mid-market and enterprise customers.”

Global Partner Summit Agenda Summary

  • Executive keynotes will be delivered by CEO and President, David DeWalt, Executive Vice President of Worldwide Sales, Michael DeCesare, and Senior Vice President of Worldwide Channels and Commercial Sales Operations, Alex Thurber.
  • Key sessions will be delivered by Senior Vice President of Worldwide Sales Engineering, Michael Fey, Senior Vice President of Product Management, Brian Foster and Senior Vice President of Product Marketing, Matt Fairbanks.
  • The agenda also includes workshops and breakout sessions on sales and marketing strategies addressing the enterprise and the commercial/SMB customer segments as well as extensive networking opportunities.

“We have more than doubled our partner participation from last year’s McAfee Global Partner Summit,” said Thurber. “We are continuing to invest in our partner community and together we are able to better address the security needs of our customers and offer the best solution options available. We are adhering to our ‘Listen, Learn and Deliver’ philosophy in enhancing our partner programs and product offerings and are committed to drive and build upon our successful partner program by delivering a value-based, enabled, productive and profitable channel to support a mutual global customer base.”

At FOCUS 10 McAfee SecurityAlliance Partner Summit, McAfee is hosting a record number of resellers, including distributors, corporate resellers and solution providers, along with Service Provider partners, OEM partners, Security Innovation Alliance partners and Global Alliance Partners from around the world.

About McAfee, Inc.

McAfee, Inc., headquartered in Santa Clara, California, is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by unrivaled McAfee Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee secures your digital world. http://www.mcafee.com

NOTE: McAfee is a registered trademark or trademark of McAfee, Inc. or its subsidiaries in the United States and other countries. Other marks may be claimed as the property of others.

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