Fans can enjoy curated experiences at one of
the PGA TOUR’s premiere events
As the onsite fan experience continues to evolve, Mastercard has
reimagined the fan experience at the Arnold Palmer Invitational
presented by Mastercard for both those in attendance and watching
from home. Given fan demand and pandemic-related safety concerns,
Mastercard has deployed an array of innovations to enable Tap &
Go contactless purchasing at concessions and merchandise locations
throughout Bay Hill, including at the expanded Mastercard Club
featuring panoramic views of the course.
"The extraordinary circumstances of the past year have
challenged us to establish fresh connections with consumers and
redesign how people enjoy sports in ways that are safe, exciting
and special,” said Cheryl Guerin, EVP, Marketing and Communications
in North America for Mastercard. “This year, Mastercard is proud to
present the Arnold Palmer Invitational by providing our cardholders
with unique and priceless golf experiences that blend the physical
and digital environment, enhancing fans’ interactions with the
game.”
Engaging fans with Priceless Experiences from Home
During the tournament, Mastercard and the PGA TOUR are providing
cardholders with unique player access through the Mastercard
Autograph Zone, a new experience enabling fans to virtually meet a
PGA TOUR player and watch them sign a pin flag to be mailed to the
fan’s home. Justin Rose and Graeme McDowell will be among the first
golfers to reengage fans with the program extending to nine
additional PGA TOUR events in 2021, reaching 500 cardholders across
the season. This initiative will be part of a larger fan engagement
program with the PGA TOUR called “Ask a Player with Mastercard,” in
which fans will be able to have their questions asked and answered
by players throughout the season, starting at the Arnold Palmer
Invitational presented by Mastercard.
“Throughout our longstanding partnership, Mastercard has pushed
boundaries to evolve the PGA TOUR fan experience and incorporate
technology in creative ways that transform how fans appreciate
golf,” said Brian Oliver, PGA TOUR Executive Vice President of
Corporate Partnerships. “During this time of limited on-site
spectators, we are joining together to connect fans to their
favorite golfers, by providing meaningful experiences shared at
golf events and delivering moments that fans will cherish for a
lifetime.”
To further enhance the fan experience, Mastercard will provide
additional exclusive access to PGA TOUR players and legends who can
participate in virtual Priceless Experiences made available on
Priceless.com. Fans have the opportunity to immerse themselves in a
storytelling experience with Tom Watson, Mark O’Meara and Curtis
Strange (Thursday, 3/4) and learn the secrets to preparing one of
Mr. Palmer’s favorite meals with Bay Hill Club & Lodge’s
executive chef (Thursday, 3/4).
Providing opportunities to share Arnold and Winnie Palmer’s
commitment to philanthropy
In honor of Arnold Palmer’s philanthropic legacy, Mastercard
will offer fans the opportunity to contribute to the Arnold &
Winnie Palmer Foundation through Best Seats in the House™ -- a
program providing access to certain exclusive seating locations at
the tournament, in absence of grandstand seating*. To unlock a
chair, visitors to the Mastercard Club at the Arnold Palmer
Invitational can donate $25 using the Mastercard Donate app (Apple,
Android). Fans can also purchase a variety of digital experiences
on Priceless.com with 100% of sales of certain experiences
benefitting Conservation International in support of the mission of
the Priceless Planet Coalition**. Every experience that is
purchased will play a role in the process of realizing a healthier
planet and more sustainable future.
* Quantities limited. Additional terms and conditions apply.
** Quantities limited. Additional terms and conditions apply.
100% of sales of certain designated experiences will be donated to
Conservation International, a 501(c)(3) organization.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
www.mastercard.com
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages,
inspires and positively impacts our fans, partners and communities
worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida,
co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn
Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada
and PGA TOUR Series-China. Members on the PGA TOUR represent the
world’s best players, hailing from 29 countries and territories (94
members are from outside the United States). Worldwide, PGA TOUR
tournaments are broadcast to 216 countries and territories in 28
languages. Virtually all tournaments are organized as non-profit
organizations to maximize charitable giving, and to date,
tournaments across all Tours have generated more than $3.2
billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in
golf, on the PGA TOUR app and on social media channels, including
Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiao and
Douyin.
About Arnold Palmer Invitational presented by
Mastercard
The Arnold Palmer Invitational presented by Mastercard, March
4-7, 2021, is Central Florida’s signature sporting event and a
highlight of the PGA TOUR, attracting the greatest names in golf.
All proceeds from the tournament benefit the Arnold & Winnie
Palmer Foundation, whose mission is to create a brighter future for
our youth through children’s health, character development and
nature-focused wellness.
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version on businesswire.com: https://www.businesswire.com/news/home/20210304005680/en/
Media Contact: William Tsang William.Tsang@mastercard.com
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