Macy’s and WHP Global Partner to Bring Universally Beloved Toys"R"Us Brand Back to American Shoppers
August 19 2021 - 7:55AM
Business Wire
Beginning today, Macy’s customers can
experience the expansive assortment of Toys"R"Us products online
exclusively at macys.com/toysrus and ToysRUs.com, powered by Macy’s
digital and fulfillment ecosystem
Fans of the brand can shop Toys"R"Us
destinations in more than 400 stores next year
Macy’s, Inc. (NYSE:M) today announced a partnership with WHP
Global to bring together two of America’s most beloved brands,
Macy’s and Toys"R"Us. Toys"R"Us kids of all ages can now shop an
expansive assortment online from the most globally recognized
leader in toys at macys.com/toysrus and in more than 400 Macy’s
stores nationwide rolling out in 2022.
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the full release here:
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Macy’s and WHP Global partner to bring
universally beloved Toys"R"Us brand back to American shoppers
(Graphic: Business Wire)
“As a Toys"R"Us kid, I could not be more excited to bring this
beloved brand that so many of our customers know and love into
Macy’s online and to our stores across America,” said Nata Dvir,
Macy’s chief merchandising officer. “Our toy business grew
exponentially in the past year, with many families looking to
inspire their children’s imagination and create meaningful moments
together. Toys"R"Us is a globally recognized leader in children’s
toys and our partnership allows Macy’s to significantly expand our
footprint in that category, while creating more occasions for
customers to shop with us across their lifestyles.”
The Toys"R"Us experience at macys.com/toysrus lets shoppers
search for the perfect product by age, toy type, character and
brand. From perennial favorite toy cars and dolls to STEM-inspired
products for creative learners, Macy’s expanded assortment of the
hottest and most popular items, including products that highlight
inclusivity, discovery and learning, will offer something for every
parent and child. Powered by Macy’s, ToysRUs.com will serve as the
dedicated authority for all things toys and play, with highly
immersive and engaging content that seamlessly connects consumers
to the toy offering at macys.com.
Within Toys“R”Us shop-in-shops rolling out to more than 400
Macy’s stores nationwide in 2022, customers will be welcomed by
Geoffrey the Giraffe before discovering and playing across
dedicated sections by age, interest and category, with interactive
experiences, activation centers and iconic elements throughout.
Yehuda Shmidman, Chairman & CEO of WHP Global and Toys“R”Us,
commented, “Our partnership with Macy’s marks the greatly
anticipated return of Toys”R”Us in the U.S.A., and changes the
retail landscape by combining two beloved retail brands together
for consumers across the nation in a completely innovative way.
We’re thrilled to be launching this new partnership together with
Macy’s.”
The Toys"R"Us brand – with its famous jingle "I don't wanna grow
up, I'm a Toys"R"Us kid" and mascot Geoffrey the Giraffe – are
synonymous with the joys of childhood for millions around the
world. For more than 70 years it has been the most trusted
destination for children and parents seeking great toys. Founded by
Charles Lazarus, Toys"R"Us became the world's most beloved toy
store and a globally recognized household name in the toy category.
Today, Toys"R"Us has a vibrant business that generates more than $2
billion in global retail sales annually through nearly 900 branded
global stores outside the U.S. and e-commerce businesses in more
than 25 countries.
For more information on Toys"R"Us, check out macys.com/toysrus,
ToysRUs.com, or follow @macys and @ToysRUs across social.
About Macy’s
For more than 160 years, Macy’s, the largest retail brand of
Macy’s, Inc., has served generations at every stage of their lives.
Through a digitally led shopping experience powered by macys.com,
our award-winning mobile app, and a nationwide portfolio of stores,
Macy’s customers come to us for fashion, value and high-quality
products. We are proud of our heritage and the unique role we play
in American culture and tradition. We celebrate occasions big and
small, and have created decades of memorable experiences through
Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower
shows, and celebrity appearances. With the collective support of
our customers and colleagues, Macy’s helps make a difference in
every market we serve, supporting local and national charities
through funding and volunteer service. With fashion, value and
celebration as our guide, Macy’s makes life shine brighter for our
customers, colleagues, and communities. For more information,
please visit macysinc.com.
About WHP Global
WHP Global is a leading New York based firm that acquires global
consumer brands and invests in high-growth distribution channels
including digital commerce platforms and global expansion. WHP owns
ANNE KLEIN®, JOSEPH ABBOUD®, LOTTO® and a controlling interest in
TOYS"R"US®, BABIES"R"US®, Geoffrey® the Giraffe and more than 20
additional consumer brands in the toy and baby categories. The
company also owns WHP+ (www.whp-plus.com), a turnkey direct to
consumer digital e-commerce platform for brands, with full in-house
operations including technology, data analytics, logistics,
creative and digital marketing. For more information, please visit
www.whp-global.com.
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Sheikina Liverpool sheikina.liverpool@macys.com Jaime
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