Lights, Camera, Fireworks! The 43rd Annual Macy’s 4th of July Fireworks® the Nation’s Largest Independence Day Celebrati...
June 04 2019 - 8:00AM
Business Wire
The pyrotechnic spectacular is set to highlight
classic American Cinema with a fan-favorite film score and dazzling
display live from the world-famous Brooklyn Bridge and from four
barges positioned on the lower East River along the shores of Pier
17 at the Seaport District
In honor of the nation’s Armed Forces, “Macy’s
Salutes Those Who Serve” with a special charitable campaign to
support and empower veterans and military families from July 1 –
July 18
The American silver screen will set the scene for this year’s
most spectacular Independence Day celebration, the 43rd Annual
Macy’s 4th of July Fireworks®. The nation’s largest 4th of July
event will make a magical return to the world-famous Brooklyn
Bridge to present an incomparable display of light, sound, shape
and color, this year honoring classic American Cinema. On Thursday,
July 4th at approximately 9:20 p.m., millions of spectators lining
the waterways near the lower East River and millions more on
television nationwide will be captivated by the stunning display of
patriotic firepower, as Macy’s Fireworks (NYSE:M) launch more than
70,000 shells and effects from the bridge and from four barges
positioned along the shores of Pier 17 at the Seaport District.
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Lights, Camera, Fireworks! The 43rd
Annual Macy's 4th of July Fireworks, the nation's largest
Independence Day celebration, ignites the New York City skyline
live from the Brooklyn Bridge, Thursday, July 4th. (Photo: Business
Wire)
“There is nothing more exciting on the 4th of July than
gathering with friends and family to see a world-class fireworks
spectacle, and this year’s Macy’s 4th of July Fireworks will
deliver a jaw-dropping display that will be rumble in the
imagination for years to come,” said Susan Tercero, executive
producer of Macy’s 4th of July Fireworks. “With the iconic Brooklyn
Bridge as our centerpiece and four barges lining the East River, we
will launch an unprecedented barrage of color, light, sounds and
shapes that will delight millions as they hum along to a patriotic
and stirring musical score celebrating our Independence and
landmark cinematic achievements.”
The 43rd edition of Macy’s Fireworks is conceived, designed and
produced by Macy’s with Pyro Spectaculars by Souza. Perfectly
orchestrated to synchronize to the musical score, the 25-minute
display will feature a host of new shells and effects in 28 colors
including crackling rain shells, patriotic chasing crossettes,
howling wolves, screaming dragons, silver twisters, diamond
screamers and a dramatic 1,600-foot waterfall.
Since 1976, Macy’s Fireworks have grown in scale and artistry as
they burst to life over many of New York City’s waterways and
neighborhoods. Incorporating landmarks and celebratory milestones
is a Macy’s Fireworks signature. Macy’s last showcased the Brooklyn
Bridge when its structure served as the launch pad for key moments
in the 2014 show. For this year’s presentation, Macy’s will fully
integrate the bridge with an expanded design that will showcase
approximately 25,000 shells and effects launching from the span.
From the opening sequence representing the silver screen and
featuring a dramatic silver hued pyrotechnic curtain unfurling from
below the bridge to stunning multicolored waterfalls and chase
scenes, a host of dazzling and intricate effects will be fired from
more than 100 locations spanning the entire bridge, its towers and
roadways. To create this out-of-this-world spectacle, six computer
firing systems will control the bridge portion of the display
requiring more than five miles of cabling and more than 110 custom
designed props installed on the bridge to hold the pyrotechnics in
position for the show.
The musical score is the basis for the fireworks choreography
and this year it features patriotic classics such as “America the
Beautiful” and “Stars & Stripes Forever,” along with
world-famous instrumentals from classic American films. From John
Williams’ famed title compositions for “Star Wars,” “Superman” and
“E.T.” to Max Steiner’s “Casablanca Suite” and Alfred Newman’s
“20th Century Fox Fanfare;” audiences will be humming along to the
score as the fireworks paint the night sky in perfect
synchronicity.
With MGM’s The Wizard of Oz turning 80 this year, Macy’s
Fireworks pre-recorded score will also feature Oscar® and Grammy®
Award winning artist Jennifer Hudson performing its most beloved
song “Over the Rainbow.” The tribute will mark the show’s visual
and emotional centerpiece. A host of rainbow-colored effects will
be launched from the Brooklyn Bridge and barges including a fan,
falling leaves, waterfall and a mile-wide rainbow accented golden
crackling kamuro wall. The song will also serve as the backdrop for
Macy’s famed Golden Mile. This signature of Macy’s Fireworks lights
the skyline with a mesmerizing array of golden-hued effects for a
mile across the river and from 800-feet in the air to the water’s
edge.
On July 4th, Macy’s Fireworks may be viewed from any area with
an unobstructed view of the sky above the lower East River at or
below the Brooklyn Bridge with four barges positioned between the
Manhattan Heliport and Pier 17 at the Seaport District. Public
viewing locations and dedicated entry points will be set up along
elevated portions of the FDR Drive in lower Manhattan. Check
macys.com/fireworks for the most up-to-date information including
exact points of entry, viewing locations for persons with
disabilities and for marine viewing details. Spectators lining the
public viewing locations will also enjoy an NYPD helicopter flyover
and an FDNY water boat show prior to the start of the display.
Macy’s glittering spectacle is made possible in part by
GoBowling.com™, Green Giant®, New York Life, Pier 17 at The Seaport
District and The Howard Hughes Corporation, SOUR PATCH KIDS® Candy,
with the Official Countdown by Bulova, and is presented in
partnership with the City of New York. Revelers lining viewing
locations in New York City are encouraged to enjoy the full Macy’s
Fireworks experience by tuning in to radio station 1010 WINS (via
1010 WINS-AM, or 1010 WINS on the Radio.com app) to hear the
musical score to which the show is choreographed.
Spectators from coast-to-coast will also have a front row view
of the pyro in the sky by tuning to NBC’s national broadcast of
Macy’s 4th of July Fireworks Spectacular (8-10 p.m. ET/PT, 7-9 p.m.
CT/MT, check local listings). The nation's No. 1 Independence Day
special will also feature performances from some of America’s top
musical acts.
No Independence Day celebration would be complete without a
special tribute to the men and women of the U.S. Armed Forces who
work tirelessly to defend and protect our freedoms. In addition to
the patriotic tribute during the Macy’s Fireworks display, this
year, Macy’s and its customers nationwide will come together for a
charitable round-up program to support active duty military,
veterans and military families. During “Macy’s Salutes Those Who
Serve” campaign, which kicks off Monday, July 1 and runs through
Thursday, July 18, Macy’s shoppers are invited to round up their
purchase amount to the nearest dollar (up to $.99) and donate the
change. One hundred percent of the donations will benefit two
veteran and military family focused organizations: Blue Star
Families and Bunker Labs. These charities focus on a number of
programs that support current and former members of the U.S. Armed
Forces and their families, providing access to career development,
caregiver support, entrepreneurship and business growth
opportunities, among other services.
For more information on the 43rd Annual Macy’s 4th of July
Fireworks, please visit www.macys.com/fireworks or call the Macy’s
Fireworks Hotline at (212) 494-4495. In addition, follow and
participate in the excitement on various social platforms via
@macys and #MacysFireworks.
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version on businesswire.com: https://www.businesswire.com/news/home/20190604005594/en/
MEDIA:Orlando Veras / Christine
Olver Nealon646-429-7450 / 646-429-5713EventMedia@macys.com
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